Director of User Growth

Location: Brazil (São Paulo - Hybrid); flexible hybrid and remote options are available for this specific role.

Company

hirify.global operates a workplace wellness subscription platform connecting employees with fitness, mindfulness, therapy, nutrition, and sleep partners.

What you will do

• Own the User Growth strategy for Brazil across new members, paid subscribers, upgrades, reactivation, engagement, and retention.
• Build and forecast the regional marketing plan, KPIs, P&L trade-offs, and ROI-based resource allocation.
• Partner with senior Brazil leadership and translate market performance into strategic narratives for executive audiences.
• Lead, hire, coach, and develop an established regional team while building accountability and autonomy.
• Use AI tools to accelerate analysis, reporting, market research, campaign development, and QA.
• Own lifecycle campaign strategy across email, app push, SMS/WhatsApp, promotions, and seasonal commercial moments, while influencing paid media, pricing, and promotional decisions.

Requirements

• Prior experience as a growth or marketing leader is mandatory.
• Fluent English is mandatory for cross-functional and global collaboration.
• Fluent Portuguese is required for local team and market work.
• Experience owning P&L-level trade-offs for a major market or business line, ideally in owned channels, CRM/lifecycle, or subscription growth.
• Proven record of materially improving a growth funnel’s performance.
• Strong analytical skills, including independently pulling and interpreting data, identifying trends, and connecting execution to business impact.
• Experience managing senior, cross-functional, and executive stakeholders, including VP/GM-level partners.
• Meaningful people-management experience and a record of building or leading cross-functional teams.
• Fluency with AI tools such as Claude Code or Gemini and the ability to explain how they are used in current work.

Nice to have

• Global or multi-market experience, paired with a willingness to develop deep knowledge of the Brazilian market.

Culture & Benefits

• Flexible hybrid and remote work options, flexible schedules aligned with time zones, team needs, and personal routines, plus home-office reimbursement.
• hirify.global Gold+ membership, including access to fitness, meditation, nutrition, and mental wellbeing resources; up to three family members can be added.
• Wellz emotional wellbeing program with personalized journeys, including up to 52 individual therapy sessions per year.
• Health, dental, and life insurance, paid time off, birthday leave, and paid parental leave.
• Career development platforms, learning opportunities, continuous feedback, and an inclusive culture centered on wellbeing, trust, collaboration, and diverse perspectives.