AVP, Specialty and Wellness Marketing

Location: Stamford, CT, with flexibility to work from home near a hirify.global hub or from an office; regular in-person engagement at the nearest hub is required. Travel up to 30% may be required.

Salary: $90,000–$155,000 USD annually, plus eligibility for an annual performance bonus.

Company

hirify.global provides financial products and manages the CareCredit brand and related partner programs.

What you will do

• Manage marketing planning for Audiology, Optometry, and Ophthalmology, translating market trends and buyer journeys into data-driven plans.
• Execute omnichannel, multiproduct B2B and B2B2C programs to drive provider and consumer acquisition, activation, usage, retention, and repeat usage.
• Develop offers, pricing, promotions, lifecycle initiatives, brand activity, and partnership marketing plans.
• Present marketing plans, business reviews, calendars, results, and recommendations to leadership, internal stakeholders, and partners.
• Coordinate cross-functional work across Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, and Creative/Agency teams without direct reports.
• Use research, analytics, AI/MarTech, budgeting, and expense tracking to optimize plans, ROI, and operating efficiency.

Requirements

• Bachelor’s degree, or a high school diploma/GED plus 8+ years of relevant marketing experience in lieu of a degree.
• At least 4 years of experience developing and executing multichannel campaigns across email/CRM, digital, social, direct mail, and/or in-location channels.
• Client-facing experience presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated B2B marketing experience; B2B2C experience is strongly preferred.
• Ability and flexibility to travel for business as required, including travel of up to 30%.
• Legal authorization to work in the U.S. is required.
• Employment visa sponsorship is not available now or in the future.
• Applicants must be at least 18 years old, have a high school diploma or equivalent, and complete drug testing, a background investigation, and fingerprinting during onboarding.
• Applicants must satisfy Section 19 of the Federal Deposit Insurance Act.

Nice to have

• Marketing experience in Audiology, Optometry, Ophthalmology, healthcare, or financial products.
• Experience with Salesforce CRM and Marketing Cloud or comparable platforms.
• Knowledge of paid media, landing pages, tagging, measurement, and optimization.
• Strong project management, prioritization, analytical interpretation, communication, collaboration, and influencing-without-authority skills.
• Creative agency account management experience and comfort working in ambiguous, fast-paced, matrixed organizations.

Culture & Benefits

• Flexible hybrid working model with the option to work from home near a hub or from an office, with regular hub-based meetings, training, and culture events.
• Inclusive culture focused on belonging, connection, and valuing individual skills, experience, and voice.
• Employee Resource Groups are available to support community, learning, and growth.
• Internal employees must meet tenure, performance, and manager-approval requirements before posting for other roles.

Hiring process

• Employment onboarding includes drug testing, a background investigation, fingerprinting, and verification of eligibility requirements.
• Reasonable accommodations are available for applicants and employees with disabilities.