Marketing Manager (FMCG)

Location: Hong Kong; onsite

Company

hirify.global is hiring for an FMCG marketing role in a start-up environment.

What you will do

• Lead end-to-end 360-degree brand launches and ongoing growth initiatives, aligning PR, influencer activations, digital advertising, retail stock rollouts, and commercial objectives.
• Build and manage campaign calendars, source and negotiate with beauty KOLs and media editors, and run PR events, masterclasses, and premium seeding kits in Hong Kong.
• Launch, manage, and refine paid campaigns across major social and search channels, using automated campaign structures and supporting Online-to-Offline conversion.
• Test and embed AI tools to improve campaign thinking, content iteration, planning, and workflow organisation.
• Monitor influencer and paid-media costs, reallocating spend to support retail scan-sales targets.

Requirements

• Bachelor’s degree, ideally in Marketing, Communications, Business Administration, or a similar discipline.
• Experience as a generalist marketer managing 360-degree brand marketing, campaign management, or a combination of PR and digital growth, preferably in beauty, lifestyle, or FMCG.
• Established relationships with local KOLs, talent agencies, and beauty media, supported by strong negotiation skills.
• Working knowledge of major digital advertising platforms, including confidence launching campaigns and analysing performance metrics without needing to be a specialist media buyer.
• Strong curiosity and initiative to test new AI applications; deep technical AI expertise is not required.
• Exceptional organisation and time management skills, with the ability to manage multiple overlapping campaigns in a fast-paced start-up environment.
• Fluent English and Cantonese required.

Culture & Benefits

• Full-time position in an onsite Hong Kong workplace.
• Opportunity to modernise and disrupt traditional FMCG marketing through AI-enabled workflows.