Marketing Operations Specialist, Beijing

Location: China; remote workplace

Company

hirify.global provides a distributed cloud-to-edge platform for content delivery, cybersecurity, digital performance, and AI applications.

What you will do

• Manage daily operations for the hirify.global China standalone website, including CMS updates, page publishing, QA testing, and brand UI/UX compliance.
• Operate local SCRM and marketing automation platforms, including lead scoring, automated nurture workflows, and SDR assignment.
• Oversee lead capture across the website, WeChat, and local MarTech channels while following PIPL data residency and security protocols.
• Manage website tagging and campaign tracking with analytics tools and UTM parameters.
• Track end-to-end website funnel metrics and provide actionable insights to marketing and sales leadership.
• Coordinate global marketing, local SDRs, and external technical agency partners.

Requirements

• Bachelor's degree and 3+ years of experience in B2B marketing, website operations, or digital operations within multinational technology environments.
• Hands-on experience with modern CMS platforms, landing page builders, and web analytics tools such as Adobe Analytics.
• Deep familiarity with China's MarTech ecosystem, including SCRM, WeCom, and marketing automation tools such as Jingdigital.
• Strong understanding of B2B demand generation funnels, MQL/SQL lifecycles, and Salesforce CRM integration.
• Excellent project management skills.
• Bilingual Mandarin and English communication skills are required for global cross-functional collaboration.

Nice to have

• Experience with AI-driven marketing tools, generative AI content creation, and Generative Engine Optimization.

Culture & Benefits

• Remote work is supported through hirify.global's FlexBase program, with flexibility to work from home, an office, or a combination of both.
• Benefits support health, well-being, finances, and life beyond work.
• Fast-paced learning environment within the China Marketing Team.