CRM Manager (CDP)

Location: Shanghai, China; on-site and office-based

Company

hirify.global develops healthcare products and supports CooperVision China’s consumer engagement and CRM capabilities.

What you will do

• Translate the CDP and CRM programme into an executive roadmap with measurable acquisition, retention, loyalty, and member-penetration metrics.
• Lead the end-to-end build of a cross-platform CDP, including data architecture, offline scan-to-join, Tmall, JD and Douyin onboarding, historical migration, One-ID, and consumer tag systems.
• Build a single-view, cross-channel and SKU-level consumer behaviour picture and turn it into profiling, cohort, lifecycle, campaign evaluation, and incentive-abuse prevention strategies.
• Design and operate lifecycle CRM programmes covering content and product communications, launches, points and tiers, member benefits, upgrades, and feedback handling across owned and platform channels.
• Own KPI dashboards, review cadences, budget, vendor and agency performance, and initiative prioritisation.
• Align Brand, EC and trade marketing, Medical and Professional Affairs, IT, Legal and Compliance, platforms, vendors, and agencies from design through scale-up.

Requirements

• At least 8 years of experience in the health, beauty, or 3C industry, including at least 2–3 years of hands-on experience in CRM, consumer data or CDP, membership, or private-domain operations.
• Experience leading a cross-platform programme involving Tmall, JD, and Douyin.
• Solid understanding of mobile Internet, e-commerce ecosystems, social commerce, CDP and CRM solutions, One-ID, and tag systems.
• Ability to plan business based on data analysis and insight, with comfort working with consumer data, funnels, and cohort metrics; basic finance knowledge.
• Strong project management, cross-functional influencing, problem-solving, accountability, ownership, and results orientation in a matrix organisation.
• Hands-on ability to move from strategy to execution.
• Bachelor’s degree or above in Marketing, Business, Statistics, Data Science, or a related field.
• English required as the working language.

Culture & Benefits

• Office-based work in Shanghai.
• Cross-functional collaboration across commercial, medical, technology, legal, compliance, platform, vendor, and agency stakeholders.
• Responsibility for building a sustainable, brand-owned consumer data asset and reducing dependence on platform-based traffic buying.