Senior Product Marketing Manager (Fintech)

Location: London, United Kingdom; at least 3 days in the office required

Company

hirify.global is a global payments technology company facilitating transactions among consumers, merchants, financial institutions, and governments across more than 200 countries and territories.

What you will do

• Lead product marketing strategy for hirify.global Direct’s priority innovation initiatives from early market definition and proposition development through launch, adoption, and optimization.
• Shape differentiated product propositions, customer value, positioning, messaging, and proof points for complex and emerging capabilities.
• Use customer, competitive, and market insight to influence product-market fit, audience priorities, proposition development, and market readiness.
• Define go-to-market strategy, priority audiences, use cases, activation requirements, and success measures.
• Influence Product, Commercialization, Sales, Marketing, and regional teams to align priorities, resolve challenges, and deliver outcomes.
• Set priorities, make decisions under ambiguity, and develop reusable product marketing frameworks and best practices.

Requirements

• Significant B2B product marketing experience with hands-on ownership of positioning, value propositions, messaging, and go-to-market strategy for complex products or solutions.
• Experience shaping product and commercial decisions through customer, competitive, and market insight rather than only executing downstream marketing.
• Ability to lead complex initiatives independently, create structure, set direction, and build momentum without an established playbook.
• Strong stakeholder management and relationship-building skills, including influencing senior leaders and aligning cross-functional teams.
• Strong strategic, analytical, and communication skills, including simplifying complex topics, making clear recommendations, and communicating credibly with senior stakeholders.
• Ability to manage multiple priorities and make considered trade-offs in a fast-moving environment.
• Digital fluency, including the use of generative AI tools such as Microsoft Copilot.

Nice to have

• Experience in payments, fintech, financial services, or enterprise technology.
• Knowledge of stablecoins, digital assets, or other emerging payment technologies.
• Experience taking a new or evolving proposition from market opportunity and early definition through market readiness, launch, and adoption.
• Experience in a global, matrixed organization and influencing stakeholders across functions, markets, and time zones.

Culture & Benefits

• Full-time role within hirify.global’s Global Product Marketing team.
• Work closely with stakeholders in London and the United States across markets and time zones.
• Hybrid work arrangement with at least 3 days in the office, with exact expectations confirmed by the Hiring Manager.
• Employment is subject to hirify.global’s equal employment opportunity policy.