Product Marketing Manager (Financial Market Data)

Location: Hybrid role based in London, United Kingdom

Company

hirify.global is a global market infrastructure provider connecting clients with liquidity, financial market data, and commodities market solutions through its network of offices and premium brands.

What you will do

• Lead product marketing plans, positioning, and messaging for Parameta Solutions’ OTC market data, indices, and analytics products.
• Design and execute integrated go-to-market campaigns across digital marketing, content, and events to increase awareness, generate qualified leads, and grow MQLs and sales pipeline.
• Partner with sales, product, and client success teams to create tailored content, collateral, and campaigns that translate complex product features into clear client benefits.
• Use market and competitor insights to keep product positioning relevant and competitive.
• Work with digital marketing agencies to scale SEO, paid media, website performance, email marketing, and content campaigns.
• Drive alignment across the commercial organization while balancing autonomy and collaboration.

Requirements

• 5–7 years of relevant financial B2B experience, including formal product marketing experience.
• Knowledge of financial markets and derivatives across capital markets, including interest rate swaps, inflation products, money markets, and energy and commodity markets.
• Experience with financial benchmarks, pricing data, and analytics solutions is highly desirable.
• Experience developing and executing go-to-market strategies, positioning, and messaging for data products.
• Proven ability to create multi-channel marketing campaigns that generate qualified leads and pipeline opportunities.
• Strong technical writing, editing, written communication, and verbal communication skills.
• Experience collaborating with sales, product, and client success teams to develop tailored marketing strategies and content.
• Ability to conduct market research, assess industry trends and competitor activity, and adjust product positioning accordingly.
• Ability to manage multiple projects in a fast-paced environment while meeting deadlines and quality standards, with both autonomy and teamwork.

Nice to have

• Expertise in multi-channel demand generation, SEO, PPC, and website optimization.
• Experience with HubSpot and/or Salesforce.
• Ability to adapt quickly to market changes and challenges in a fast-evolving business environment.
• Strong relationship-building and stakeholder-influencing skills across functions.
• Creative and strategic approach to solving challenges in a rapidly growing business.
• Ability to take ownership of projects and drive initiatives to completion independently.

Culture & Benefits

• Full-time employment in a hybrid working arrangement.
• Inclusive culture focused on collaboration, diverse perspectives, and continuous improvement.
• Employee network supporting awareness, collaboration, and representation across the organization.
• Opportunity to work with financial market infrastructure, data, liquidity, and distribution solutions.