Senior Product Marketing Manager (Traveltech)

Location: London, United Kingdom; hybrid work

Company

hirify.global is a consumer digital travel business building technology and shared platform capabilities for discovering, booking, and experiencing holidays.

What you will do

• Build expertise in international customer needs, booking behaviour, expectations, and barriers, with a specific focus on Germany and the Netherlands.
• Conduct customer research, analyse feedback and the end-to-end holiday journey, and represent international customer needs in business decisions.
• Assess competitor propositions and business models, identify performance gaps, and recommend improvements based on customer, commercial, and analytics evidence.
• Prioritise opportunities and run experiments across propositions, messaging, search, booking, and post-booking experiences, measuring outcomes and deciding next steps.
• Translate market needs into requirements for product, design, and engineering teams while balancing local relevance with reusable platform capabilities.
• Identify international growth constraints across localisation, content, payment options, trust, and post-booking experience, and support future market planning.

Requirements

• Significant experience in product marketing, proposition development, growth, or a closely related discipline within a consumer-facing digital business, including international markets.
• Strong customer expertise, including understanding real behaviour and differences between markets and customer segments.
• Ability to evaluate competition at proposition level and understand how providers deliver customer value.
• Confidence interpreting market and customer performance and combining quantitative and qualitative evidence.
• Track record of hands-on experimentation, from forming hypotheses through delivery, measurement, and decisions.
• Experience collaborating with product, design, and engineering teams to translate customer needs into clear problems and requirements.
• Clear communication, influence, constructive challenge, curiosity, sound judgement, and ownership of results.
• Experience in B2C eCommerce is critical.

Nice to have

• Travel experience.
• Fluency in one or more European languages, especially German.

Culture & Benefits

• Collaborative international environment focused on ownership, inclusion, growth, and shared goals.
• 5% company pension contributions and an individualised training budget.
• Discounted holidays for employees, family, and friends.
• 25 days of annual leave plus 8 public holidays, increasing by 1 day every second year up to 30 days, with the option to buy and sell leave.
• Electric vehicle salary sacrifice scheme, cycle-to-work scheme, season ticket loan, and eye care vouchers.

Hiring process

• 30-minute introductory interview with Talent Acquisition.
• 45-minute virtual first stage with the Hiring Manager.
• Two-hour final stage with key stakeholders, including an in-office presentation task.
• Reasonable adjustments are available during the hiring process upon request.