Senior Marketing Strategist / Digital Marketing Manager

Location: Remote in the Philippines, including Metro Manila; Australian business hours and Australian holidays

Salary: PHP 100,000–120,000 per month

Company

Rapidly expanding Australian manufacturer of premium hybrid off-road caravans transitioning marketing operations from an external agency to an in-house model.

What you will do

• Own technical, on-page, and off-page SEO, competitor research, keyword discovery, content optimization, site architecture, metadata, and organic conversion improvement.
• Manage Google Ads, Meta Ads, and retargeting campaigns with five-figure budget accountability; test creative, copy, and audiences while tracking CPA, CPQL, ROAS, and lead-to-opportunity velocity.
• Lead website launch QA, content audits, UX and mobile responsiveness reviews, landing page development, speed optimization, CMS updates, and the in-house transition of hosting, domains, and DNS.
• Build Odoo CRM lead workflows, qualification triggers, nurture sequences, attribution, pipeline tracking, and data-hygiene processes to improve sales conversion.
• Plan seasonal campaigns, promotional calendars, launch strategies, social and email content, ad-funnel creative, trade-event promotions, and retail-period activations.
• Coordinate digital and print production for expos and retail promotions, maintain brand standards, manage vendors, and deliver dashboards and weekly and monthly commercial performance reports.

Requirements

• 5+ years of demonstrable digital marketing experience in a Senior Strategist, Growth Marketer, or Digital Marketing Manager capacity.
• Experience independently managing five-figure Google Ads and Meta Ads budgets with verified ROI/ROAS impact.
• Technical and content SEO expertise with measurable gains in top-three Google rankings for high-intent keywords.
• Hands-on CMS and web management experience, including landing page optimization, UX reviews, and basic technical maintenance.
• Strong CRM architecture and automated email-funnel experience, preferably including end-to-end lead attribution.
• Native-level professional English fluency in written and verbal communication, plus persuasive copywriting and copyediting skills.
• Ability to work autonomously during Australian business hours, set priorities, and deliver outcomes with minimal oversight.

Nice to have

• Marketing experience in the Australian consumer market, especially automotive, off-road touring, caravan and camping, or high-value lifestyle manufacturing.
• Odoo CRM or comparable ERP/CRM administration experience.
• Knowledge of DNS, domain routing, cPanel/server hosting, and website migration.
• Adobe Creative Suite or advanced Canva skills for print-ready, bleed-compliant vector artwork.
• Experience bringing marketing operations in-house from an external agency.

Culture & Benefits

• Remote work from the Philippines with Australian business hours.
• Australian holiday schedule.
• High autonomy, commercial accountability, and minimal micromanagement.