Director of B2B Marketing (B2B)

Location: 100% remote; work from anywhere in the world

Company

Integrated marketing and communications firm rebuilding PR and marketing through a proprietary platform, data-driven measurement, and coordinated earned, paid, social, content, and brand services.

What you will do

• Lead marketing strategy and counsel for a portfolio of B2B clients.
• Develop integrated plans, channel strategies, campaigns, KPIs, and measurement frameworks aligned with client objectives and growth goals.
• Direct paid strategies across paid search, paid social, display, and retargeting, alongside organic GEO, SEO, content marketing, and social strategies.
• Analyze performance, optimize targeting, messaging, budgets, content, and channel mix, and connect marketing activity to business outcomes.
• Present recommendations, results, and opportunities to client executives and senior stakeholders.
• Provide strategic oversight to cross-functional teams, support pitches and proposals, and help evolve B2B marketing capabilities.

Requirements

• 10+ years of B2B marketing experience, including significant agency experience.
• Expertise across paid and organic marketing with the ability to build integrated cross-channel strategies.
• Strong knowledge of paid advertising.
• Strong understanding of B2B buyer journeys, demand generation, lead generation, conversion, and marketing funnels.
• Experience managing and advising B2B clients and senior-level stakeholders.
• Strong analytical skills and the ability to translate marketing performance into business insights and recommendations.
• Experience managing marketing budgets and making data-driven channel and spend allocation decisions.
• Excellent communication, presentation, and client relationship-building skills.
• Strategic and creative thinking with a hands-on approach; comfortable working cross-functionally in a fast-paced, all-remote environment.

Culture & Benefits

• 100% remote work forever, available from anywhere in the world.
• Medical, dental, and vision coverage, including three Anthem Blue Cross PPO medical plans.
• 401(k) program with a company match increasing to 3% in 2027.
• Paid vacation, sick time, 11 company holidays, a floating holiday, and Summer Fridays.
• Paid maternity leave and opportunities for career growth.
• Collaborative, entrepreneurial culture with high standards, shared accountability, and cross-functional teamwork.