Senior Product Marketing Manager (HRTech)

Location: New York City office; hybrid

Base wage: $166,000–$214,000 per year

Company

hirify.global provides SaaS products that help small businesses manage HR, payroll, workforce operations, and compliance.

What you will do

• Build customer, buyer, market, and competitor insight for products covering time, attendance, and related workforce workflows.
• Develop positioning, messaging, value propositions, competitive narratives, and enablement for key audiences and use cases.
• Create go-to-market strategies for products and major features, including target audiences, channels, success measures, and launch sequencing.
• Partner with Product and Design on unmet needs, market opportunities, prioritization, and roadmap decisions.
• Lead launch readiness and cross-functional initiatives with Product, Engineering, Design, Marketing, Revenue, Growth, Partnerships, and Customer Success.
• Improve awareness, conversion, onboarding, adoption, engagement, expansion, and business impact through customer feedback and product data.

Requirements

• 5–8 years of experience in product marketing, product strategy, growth, or a related B2B SaaS function, including bringing products to market and driving measurable business outcomes.
• Experience owning positioning, messaging, go-to-market strategy, and adoption for complex products or multi-step customer workflows.
• Strong customer and market research skills, including synthesizing qualitative and quantitative insights into product and go-to-market recommendations.
• Outstanding storytelling skills for translating operational, technical, and compliance-driven capabilities into customer and business value.
• Ability to influence product strategy and roadmap decisions through customer insight, competitive intelligence, product data, and business context.
• Proven experience leading cross-functional initiatives and influencing Product, Engineering, Design, Revenue, Marketing, Customer Success, Compliance, and Operations without direct authority.
• Strong analytical and strategic thinking skills, including defining success metrics and evaluating launch performance, product adoption, customer engagement, and business impact.

Nice to have

• Experience in workforce management, HR technology, payroll, time and attendance, scheduling, compliance, fintech, or other SMB-focused software.

Culture & Benefits

• Welcoming, casual, supportive, and entrepreneurial work environment.
• Benefits, wellness program offerings, and company retreats.
• Core values emphasize camaraderie, openness, grit, integrity, and simplicity.
• hirify.global supports an inclusive workplace and provides reasonable accommodations for qualified candidates and employees.
• Recruitment may use AI and automated tools for recording, transcription, summarization, application review, and skills assessment, with final decisions made by recruiters and hiring managers.