Director, Growth & Product Marketing

Location: Remote for employees based in the United States or the United Kingdom; supported US locations are CA, CO, CT, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA.

Salary: $225,000–$239,000 annually in the United States.

Company

hirify.global is a crowdfunding platform helping creators launch projects across film, games, music, art, design, and technology.

What you will do

• Own product positioning and messaging for creators and backers.
• Develop and execute go-to-market strategies for product and feature launches.
• Design and standardize tiered launch and promotion packages with fixed deliverables.
• Build sales enablement materials, talk tracks, competitive positioning, and training for the Outreach team.
• Lead demand generation programs, including webinars, open calls, and referral programs.
• Standardize marketing processes, tools, and briefs; define performance metrics and use them to improve adoption, enablement, and launch delivery.

Requirements

• Proven product marketing leadership experience in fast-paced, evolving environments.
• Experience building scalable programs from scratch.
• Ability to translate product capabilities into audience-facing narratives and positioning.
• Sales enablement experience, including content, tools, and training that measurably improve sales performance.
• Data-driven approach with the ability to measure success through KPIs and drive continuous improvement.
• Exceptional cross-functional operating and influencing skills across Product, Sales, and Marketing.
• Experience with CRM strategy, marketing automation, and the modern marketing technology stack.

Culture & Benefits

• Fully virtual work environment for employees in supported US locations and the United Kingdom.
• Autonomy and space to participate in decisions shaping the work and company.
• Commitment to employee growth, inclusion, equality, and a fair interview process.
• hirify.global treats employees as whole people and invests in their growth and success.