Product Marketing Director (Self-Funded Employers & Health Plans)

Location: US Remote; remote workplace with flexible remote or hybrid work options.

Salary: $175,000–$220,000 per year, plus equity and bonus.

Company

hirify.global is building a national medical imaging network that connects patients, providers, and payers and manages the diagnostic imaging pathway end to end.

What you will do

• Own product marketing for self-funded employer and health plan business lines, reporting to the VP of Marketing and collaborating with Sales, Product, RevOps, and Finance.
• Research buyers, advisers, and decision criteria; define stakeholder-specific positioning, messaging, value propositions, and implementation narratives.
• Turn validated claims, pricing, outcomes, and savings analysis into credible commercial proof and repeatable Sales materials.
• Own market pricing, competitive benchmarking, pricing models, packaging, battlecards, win/loss reviews, and field feedback.
• Lead Sales and partner enablement, product and partnership launches, targeted campaigns, and commercial measurement in HubSpot.
• Build an AI-native product marketing function by designing workflows and agents for research, competitive analysis, RFP responses, and content production.

Requirements

• Experience marketing a complex healthcare or benefits offering to self-funded employers or health plans, including the advisers and partners influencing their decisions.
• Comfort presenting to prospects, consultants, and brokers and understanding how each evaluates and operates.
• Strong positioning and writing skills, with examples of personally built materials used by Sales in live opportunities.
• Ability to turn claims, pricing, and outcomes analysis into credible commercial arguments with analytical specialists.
• Experience planning product or partnership launches and targeted campaigns with Sales, with clear objectives and measurable results.
• Daily AI use is expected for drafting, analysis, and research, with responsible handling of sensitive patient data and judgment when checking AI output.

Nice to have

• Experience building personal AI workflows or agents.

Culture & Benefits

• Fast-moving environment focused on ownership, measurable outcomes, and work with visible impact.
• Flexible remote or hybrid work options.
• Equity and bonus.
• Dedicated personal development budget.
• Commitment to diversity, equality, fairness, and accommodations during application or interviews.

Hiring process

• 30-minute introductory phone call with the Talent Team.
• 45-minute video interview with the hiring manager, followed by a Scan Standard values and success-factors interview that also assesses role-relevant AI fluency.
• Meeting with founders or other team members, followed by an offer if successful.