Director of Brand & Communications

Location: Fully remote; must be based in Canada, the United Kingdom, or Ireland. Campaigns and events target a North American audience and may be delivered through agencies, partners, and local contractors.

Salary: US$85,000–120,000 base per year, plus a 10–20% bonus.

Company

hirify.global is a profitable, fully remote direct-to-consumer pet brand selling premium stainless steel cat water fountains, filters, and accessories through Shopify, Amazon, and Chewy, while expanding into a dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines, asset library, and consistency across both brands.
• Design and manage a measurable giving-back program with shelter and rescue partners, including adoption events and donation drives.
• Build the annual brand-moment calendar and execute activations, pop-ups, sponsorships, stunts, and campaigns end to end.
• Generate earned media through direct pitching or a managed PR agency, including reviews, podcasts, gift guides, and awards.
• Build a super-fan community and turn reviews, photos, and customer stories into brand content.
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and document repeatable processes.

Requirements

• Fully remote and based in Canada, the United Kingdom, or Ireland.
• Fluent English.
• 7+ years in brand, communications, or brand marketing at consumer brands is ideal; 5–6 years with strong results may also be considered.
• Demonstrated experience building consumer-brand awareness and goodwill through causes, events, and PR, ideally at an early-stage company.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running credible, measured nonprofit or shelter partnerships.
• PR and storytelling experience with demonstrable press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely.
• Strong brand judgment, consistency across touchpoints, and a commercial mindset tied to branded search, word of mouth, and press results.
• Willingness to work overtime or weekends when needed, passion for the work, strong cultural fit, and interest in working closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Full-time work in a 100% remote, lean, senior team with significant individual ownership.
• Fast-paced, hands-on environment focused on creativity, speed, measurable improvement, and overdelivery.
• Direct collaboration with the founder and CEO, with no expectation of a stress-free corporate 9–5 role.
• Contractor arrangement with monthly invoicing.
• Base salary of US$85,000–120,000 per year plus a 10–20% bonus.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, reference calls, and a final in-depth interview with the CEO.