Brand & Community Lead (DTC Pet Brand)

Location: Fully remote; based in Canada, the United Kingdom or Ireland

Salary: US$85,000–120,000 base per year, plus a 10–20% bonus. Contractor invoicing monthly.

Company

hirify.global is a profitable, fully remote DTC pet brand selling premium stainless steel cat water fountains, filters and accessories through Shopify, Amazon and Chewy, with a recently launched dog brand. The business generates $50M+ in annual revenue and is scaling toward $100M+.

What you will do

• Own the brand story, positioning, tone of voice, guidelines and asset library for both brands while keeping them distinct.
• Design and manage a giving-back program with shelter and rescue partners, including adoption events, donation drives and impact reporting.
• Build the annual brand-moment calendar and execute activations, pop-ups, events, sponsorships and stunts end to end.
• Win earned media through press and podcast pitches, reviews, gift-guide placements and awards, directly or through a managed PR agency.
• Build a super-fan community and turn customer reviews, photos and stories into brand content.
• Report brand health monthly, own the brand budget, set monthly Rocks with the CEO and create repeatable SOPs.

Requirements

• Fully remote and based in Canada, the United Kingdom or Ireland; fluent English required.
• 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered.
• Experience building consumer-brand awareness and goodwill through causes, events and PR, ideally at an early-stage company.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running credible, measurable nonprofit or shelter partnerships.
• Strong PR and storytelling record, including press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely through agencies, partners and local contractors.
• Strong brand judgment and consistency across every touchpoint, with a commercial mindset tied to branded search, word of mouth and press.
• Willingness to work overtime or weekends when needed, strong cultural fit with the stated values, and enthusiasm for working closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Fully remote work with a lean, senior team and significant individual ownership.
• Fast-paced, hands-on environment focused on creativity, speed, smart use of partners, agencies and AI, and overdelivery.
• Direct collaboration with the founder and CEO without corporate politics.
• Contractor arrangement with monthly invoicing and a 10–20% performance bonus.
• Work may require overtime and weekends; the role is not a stress-free corporate 9–5 position.

Hiring process

• Application and screening interview.
• In-depth interview with the CEO, reference calls, and a final in-depth interview with the CEO.