Head of Brand & Impact (Pet Brand)

Location: Fully remote, based in Canada, the United Kingdom or Ireland

Salary: US$85,000–120,000 base per year, plus a 10–20% bonus; contractor invoicing monthly.

Company

hirify.global is a profitable direct-to-consumer pet brand selling premium stainless steel cat water fountains, filters and accessories through Shopify, Amazon and Chewy, with a recently launched dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines and asset library for both brands while keeping them distinct.
• Design and manage a measurable giving-back program with shelter and rescue partners, including adoption events and donation drives.
• Build the annual brand-moment calendar and deliver activations, pop-ups, events, sponsorships and stunts end to end.
• Lead PR and earned media efforts, directly or through a managed PR agency, including pitches, reviews, gift guides, awards and press tracking.
• Build a super-fan community and turn reviews, photos and customer stories into brand content.
• Report brand health monthly, own the brand budget, set monthly Rocks with the CEO and create SOPs.

Requirements

• Fully remote and based in Canada, the United Kingdom or Ireland.
• Fluent English.
• 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results may be considered.
• Experience building consumer-brand awareness and goodwill through causes, events and PR, ideally at an early-stage company.
• Experience planning and delivering brand moments end to end, on time and on budget, across multiple partners.
• Experience running real, measured and credible nonprofit or shelter partnerships.
• Strong PR and storytelling experience with demonstrable press wins.
• Experience running campaigns for a North American audience and managing events and partners there remotely through agencies, partners and local contractors.
• Strong brand judgment, consistency across touchpoints and a commercial mindset tied to branded search, word of mouth and press.
• Willingness to work overtime or weekends when needed, strong alignment with the stated values, and enthusiasm for working closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• 100% remote work in a lean, senior team with significant individual impact.
• Fast-paced, hands-on environment focused on creativity, speed, data-driven decisions and doing more with less.
• Direct collaboration with the founder and no corporate 9–5 structure; overtime and weekend work may be required.
• Salary includes a US$85,000–120,000 annual base and a 10–20% bonus based on experience and expertise.
• Contractor engagement with monthly invoicing.

Hiring process

• Application followed by a screening interview.
• In-depth interview with the CEO, reference calls and a final in-depth interview with the CEO.