Head of Brand & Community

Location: Remote; based in Canada, the United Kingdom, or Ireland

Salary: US$85,000–120,000 base per year, plus a 10–20% bonus; contractor invoicing monthly

Company

hirify.global is a profitable, fully remote DTC pet brand generating more than $50M annually and scaling toward $100M+, selling premium stainless steel cat water fountains, filters, and accessories through Shopify, Amazon, and Chewy, with a recently launched dog brand.

What you will do

• Own the brand story, positioning, tone of voice, guidelines, asset library, and consistency across both brands.
• Design and manage a measurable giving-back program with shelter and rescue partners.
• Build the annual brand-moment calendar and run campaigns, pop-ups, events, sponsorships, and stunts end to end.
• Lead earned media, press, podcast, review, gift-guide, and awards opportunities directly or through a managed PR agency.
• Build a super-fan community and turn customer reviews, photos, and stories into brand content.
• Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and document repeatable SOPs.

Requirements

• Fully remote, full-time work while based in Canada, the United Kingdom, or Ireland.
• Fluent English.
• 7+ years of experience in brand, communications, or brand marketing at consumer brands is ideal; 5–6 years with strong results may also be considered.
• Experience building consumer-brand awareness and goodwill through causes, events, and PR, ideally at an early-stage company.
• Experience planning and delivering brand moments end to end, on time, on budget, and across multiple partners.
• Experience running credible, measurable nonprofit, shelter, or rescue partnerships.
• Strong PR and storytelling record, including press wins.
• Experience running campaigns for a North American audience and managing North American events and partners remotely through agencies, partners, and local contractors.
• Strong brand judgment, consistency management, and commercial focus on measurable outcomes such as branded search, word of mouth, and press.
• Willingness to work overtime or weekends when needed; passion for the work, strong cultural fit, and enthusiasm for working closely with the founder while scaling the company.

Nice to have

• Pet industry experience.

Culture & Benefits

• Fully remote work with a lean, senior team and significant individual ownership.
• Fast-paced, hands-on environment focused on creativity, data-driven decisions, speed, and continuous improvement.
• Direct collaboration with the founder and CEO, with no politics or corporate chicanery.
• AI, agencies, partners, and contractors are used to execute efficiently instead of maintaining a large team.
• Salary includes a 10–20% bonus; the engagement is contractor-based with monthly invoicing.

Hiring process

• Application and screening interview.
• In-depth CEO interview, reference calls, and a final in-depth CEO interview.