HR Business Partner - Product (AI)

Location: Ukraine; remote.

Company

hirify.global is a global wellness technology company with Ukrainian roots, building and scaling wellness apps including Muscle Booster, Yoga-Go, and WalkFit. More than 25.5 million people use its products, supported by 500+ employees across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.

What you will do

• Partner with Product leaders and teams on organizational design, HR strategy, workforce needs, and organizational effectiveness.
• Drive employee engagement agendas, analyze HR metrics, and recommend targeted interventions.
• Support functional change initiatives, including AI-native transformation, evolving ways of working, roles, capabilities, and organizational structures.
• Lead or contribute to HRBP excellence, cross-functional people, and transformation projects.
• Operate the employee lifecycle and facilitate performance, compensation, and talent review processes with relevant HR teams.
• Coach managers and provide expertise on team development, career planning, engagement, HR practices, automation, and process improvement.

Requirements

• 4+ years of HRBP experience with a proven track record of partnering with business leaders and delivering people initiatives.
• Fluent English for daily communication with stakeholders across the international organization.
• Ability to align people strategies and interventions with business objectives and translate priorities into practical people solutions.
• In-depth practical knowledge of talent development, compensation and benefits, performance management, and learning and development.
• Ability to support organizational change initiatives and help leaders and teams navigate transitions and adopt new ways of working.
• Ability to build relationships and collaborate across functions and organizational levels.

Nice to have

• Experience supporting Product teams, ideally in a technology or digital product organization.
• Understanding of Product operating models and cross-functional collaboration.
• Initial exposure to AI adoption, digital transformation, new ways of working, evolving roles, or organizational change.
• Interest in simplifying and improving processes through automation and technology.

Culture & Benefits

• Remote work from Ukraine within a global wellness technology company.
• Work with Product teams across Ukraine, Cyprus, Poland, the UK, and emerging locations.
• Opportunity to contribute to AI-native transformation and scalable people practices.

Hiring process

• HR call, followed by a hiring manager call.
• Business case task presentation.
• Meeting with the leadership team.