Senior HR Business Partner (AI)

Location: Ghent, Belgium; Barcelona, Spain also listed. Full-time, hybrid.

Company

hirify.global is an AI-powered hospitality software company that transforms hotel data into real-time commercial intelligence, serving tens of thousands of hotels worldwide.

What you will do

• Partner with senior Revenue and Marketing leaders to shape people strategy, quarterly people plans, and targeted projects.
• Lead workforce redesign and organisational change as artificial intelligence changes roles, structures, and capability needs.
• Guide managers through feedback, performance improvement plans, calibration, compensation, promotions, development, and retention.
• Manage complex and sensitive employee relations cases, escalating to People Operations or Legal when needed.
• Coach managers, strengthen leader onboarding, challenge hiring profiles and workforce plans, and support change communications.
• Analyse engagement, attrition, performance, compensation, and employee-relations signals across clusters, using AI and dashboards to develop recommendations.

Requirements

• Experience partnering with Revenue teams in an international organisation and understanding commercial pressures.
• Credibility advising directors and vice presidents on people strategy, organisation design, and workforce change, alongside hands-on performance management experience.
• Clear, concise communication, senior stakeholder influence, recommendation presentation, constructive challenge, and resilience under pressure.
• Data storytelling skills connecting signals across clusters, distinguishing local issues from organisation-wide patterns, and building business cases for action.
• Understanding of how artificial intelligence reshapes roles, team structures, and capability needs, with the ability to guide workforce redesign decisions.
• Generative AI fluency for synthesis, pattern recognition, and insight generation, including basic analysis and HTML dashboards, with sound judgment about AI limitations.
• Experience independently managing complex employee relations cases with significant business, legal, or reputational dimensions, including knowing when to involve Legal.
• Ability to manage a multi-cluster portfolio while remaining hands-on, adapting to changing priorities, and organising work across time zones.

Nice to have

• International Revenue partnering experience outside SaaS; SaaS experience is helpful but not required.
• Experience contributing to or designing HR frameworks, programmes, or operating models.
• Familiarity with organisation design methods, including responsibility mapping, spans of control, and role design principles.
• First-hand experience supporting a function through significant AI-driven transformation.

Culture & Benefits

• Flexible working environment with work-from-home and global-office options.
• Flexible time off and autonomy to manage work-life balance.
• Collaborative, inclusive, and customer-focused environment with career development through workshops, frameworks, tools, and training.
• Mobility budget or company car depending on job category, plus a net allowance for home-office expenses.
• Lunch and eco vouchers, comprehensive health insurance for employees and dependants, group pension insurance, and referral bonuses.