Director of Growth Marketing (AI)

Location: Remote, US

Company

hirify.global operates in healthcare technology or services and requires adherence to HIPAA, confidentiality, privacy, and security policies.

What you will do

• Own and execute data-driven demand generation programs across email, tradeshows, paid digital, websites, target accounts, and buying stages.
• Develop prospecting data strategies covering enrichment, segmentation, targeting, and messaging, while supporting sales enablement with campaigns, content, and insights.
• Set team objectives with the VP of Marketing, hire and manage growth marketing managers and specialists, and collaborate with sales and executive leadership on go-to-market strategy.
• Own the marketing technology stack, including HubSpot and connected data, intent, enrichment, and analytics tools, and recommend future investments.
• Establish AI-enabled marketing practices with human judgment and oversight, and own analytics, reporting, performance tracking, attribution modeling, A/B testing, and conversion rate optimization.

Requirements

• 10 years of B2B marketing experience, including 4 years leading people and programs.
• Experience in healthcare technology or services, or a similarly highly regulated industry.
• Hands-on experience with a CRM such as Salesforce or HubSpot.
• Previous experience with attribution modeling.
• Strong analytical skills in performance tracking and attribution, with demonstrated success driving pipeline growth in a data-driven marketing environment.
• Ability to operate strategically and tactically in a fast-paced environment, with strong organization, attention to detail, ownership, decisive action, and execution under tight deadlines.
• Ability to understand confidentiality requirements, follow HIPAA regulations and organizational privacy and security policies, and report suspected unauthorized access, use, or disclosure of protected health information.

Culture & Benefits

• Full-time, remote role based in the US.
• Player/coach position combining team leadership with hands-on tactical execution.
• Cross-functional collaboration with marketing, sales, and executive leadership.
• Required completion of company-sponsored and regulatory training programs.