Sr. Director Demand Generation & Marketing Operations (SaaS)

Location: Hybrid role based in Holmdel, New Jersey, United States

Base salary: $175,000–$200,000 USD annually

Company

hirify.global provides software for autism and IDD care, Applied Behavior Analysis, multidisciplinary therapy, and special education, serving therapy providers, educators, and employers.

What you will do

• Own the marketing-sourced and influenced pipeline target, build pipeline models, allocate spend, and partner with Sales to convert pipeline into closed-won revenue.
• Run and optimize full-funnel, multi-channel demand programs across paid search, LinkedIn, social, SEO, content, email, webinars, events, and partner channels.
• Design account-based programs for priority segments, improve website conversion and lead quality, and run structured experiments including A/B tests.
• Own Pardot, the martech roadmap, CRM integration, analytics, enrichment, lead scoring, routing, nurture, attribution, and data governance.
• Lead AI adoption for demand generation and marketing operations, including targeting, content workflows, reporting, and process automation.
• Lead a four-person team, agencies, vendors, budget planning, KPI reporting, attribution, forecasting, and executive or board-level pipeline reviews.

Requirements

• 10+ years of B2B marketing experience, including significant demand-generation leadership at a SaaS or B2B technology company; healthcare, health IT, or behavioral health experience is preferred.
• Demonstrated ownership and delivery of a pipeline or marketing-sourced revenue target.
• Experience working in private-equity- or venture-backed companies during periods of growth and change.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Hands-on expertise with marketing automation, including Pardot, CRM, lead scoring, routing, and attribution.
• Strong analytical skills with CAC, payback, stage- and source-level conversion analysis, modeling, and dashboard creation.
• Experience with paid media, SEO, ABM, and email at scale, plus fluency with AI tools applied to campaigns, analytics, and operations.
• 3+ years of people management, including leading a small team and managing agencies.
• Self-starter and hands-on leader able to adapt quickly, collaborate credibly with Sales and Finance, and present to executive leadership.

Nice to have

• MBA.
• Healthcare, health IT, or behavioral health experience.

Culture & Benefits

• Full-time employment with a hybrid work schedule and collaborative offices in Holmdel, New Jersey; Fort Lauderdale, Florida; and Verona, Italy.
• Comprehensive health benefits, generous paid time off, 401(k) matching, and paid parental leave.
• Career development support, wellness programs, and opportunities to participate in community engagement through CR Cares.
• Culture focused on impact, inclusion, flexibility, innovation, and growth.