Marketing Specialist (Automotive)

Location: Tempe, Arizona, United States; hybrid with a minimum on-site expectation of three days per week

Company

hirify.global Family of Brands is a privately owned used-car sales, financing, servicing, dealership, and vehicle reconditioning company headquartered in Tempe, Arizona and Dallas, Texas.

What you will do

• Support organic search and AEO initiatives through content testing and optimization.
• Use analytics data to identify content opportunities, prioritize tests, and optimize organic and social campaigns.
• Coordinate organic social initiatives with dealership teams and partner with Graphic Design on channel-specific social assets.
• Research audiences and performance data to recommend headlines, descriptions, copy, and new content formats.
• Ensure marketing assets and claims receive legal approval and that brand voice and value propositions remain consistent.
• Coordinate with Analytics, Design, Content, Brand, dealerships, and external creative vendors while tracking execution and performance.

Requirements

• 3–5 years of experience in marketing, brand, social media, content, or a related consumer-marketing field.
• Bachelor’s degree preferred, or equivalent practical experience.
• Comfort partnering with design and creative teams on asset development.
• Experience with A/B testing and iterative optimization.
• Experience with analytics and reporting tools, including Google Analytics and Sigma.
• Experience using AI tools for creative and content creation.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Passion for combining brand storytelling, organic growth, creative thinking, and analytics to drive measurable outcomes.

Nice to have

• Design, UX, or copywriting experience.
• Familiarity with SEO and AEO concepts.
• Consumer-facing brand marketing background rather than B2B experience.
• Automotive, fintech, or related industry experience.

Culture & Benefits

• Hybrid work with at least three on-site days per week.
• Medical, dental, and vision insurance, plus company-paid life insurance and short- and long-term disability coverage.
• 401(k), paid time off, wellness days, holidays, and wellness programs with incentives.
• Tuition reimbursement, professional growth opportunities, an in-house gym, and employee celebrations.
• Smart-casual dress and a collaborative, high-energy workplace.
• Employment is contingent on successful background and drug screening; the workplace is drug-free and tobacco-free.

Hiring process

• Complete the background and drug screening process successfully.