Digital Marketing & Media Specialist

Location: Duncan, South Carolina, USA; hybrid in-office schedule for qualifying employees

Company

hirify.global manufactures fiber optic cable, connectivity products, and accessories and provides engineering and installation services for major telecom customers worldwide.

What you will do

• Design, build, test, execute, and optimize email campaigns, automated workflows, and multi-step nurture programs.
• Manage paid digital campaigns across Google Ads, LinkedIn Campaign Manager, DemandScience, and other platforms, including targeting, budgets, testing, optimization, and performance analysis.
• Develop landing pages, forms, audience segments, lead scoring, nurture programs, and routing requirements to support lead management.
• Identify and implement SEO, AEO, and GEO opportunities across traditional search, answer engines, and generative AI platforms.
• Manage marketing technology platforms, including configuration, governance, documentation, vendor coordination, data quality, and platform adoption.
• Partner with marketing, web, operations, vendors, and technology stakeholders while troubleshooting automation, data-flow, and integration issues.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field, or an equivalent combination of education and relevant experience.
• Typically 3–5 years of progressive digital marketing experience.
• Hands-on experience with marketing automation, paid digital media, analytics, and digital campaign execution.
• Experience independently managing and optimizing paid digital campaigns, including advertising budgets and investment performance.
• Working knowledge of SEO and emerging AEO/GEO practices.
• Ability to analyze performance data and translate findings into actionable optimization recommendations.
• Experience with enterprise marketing automation platforms; Adobe Marketo Engage is strongly preferred.
• Experience with Google Ads, LinkedIn Campaign Manager, ABM or intent platforms such as DemandScience, SEO visibility platforms, and Google Analytics 4.
• Working knowledge of Salesforce and marketing-to-sales lead flow; ability to manage multiple platforms and priorities, maintain governance standards, collaborate cross-functionally, and troubleshoot routine technology issues.

Nice to have

• Experience with Sitecore or comparable CMS platforms.
• Familiarity with Power BI or comparable reporting and visualization tools.

Culture & Benefits

• Hybrid in-office schedule for qualifying employees.
• Flexible time off policy.
• 401(k) company match up to 4%, dollar for dollar.
• Professional development, training, and tuition reimbursement programs.
• Medical, dental, vision, and life insurance options, with opportunities for career advancement.