Digital Sales Strategist (Digital Marketing)

Location: Grand Rapids, Michigan, United States; onsite

Company

hirify.global owns WOOD TV and provides television, streaming, and digital advertising products.

What you will do

• Work with sales management, strategic account management, and account executives to generate digital revenue.
• Develop media strategies for assigned accounts based on advertiser goals and optimize campaign performance using KPIs.
• Manage digital order entry, updates, campaign pacing, monitoring, coordination, trafficking, reporting, and analytics.
• Coordinate with sales and production teams on client creative, including display banners, videos, emails, and other marketing materials.
• Support training, sales materials, campaign performance communication, and digital sales operations for internal and external teams.
• Coordinate marketing campaigns for key accounts with the Where You Live lifestyle brand host, sales, and production teams.

Requirements

• Foundational knowledge of digital marketing strategies including SEM, SEO, social media, display, video, OTT, mobile, addressable solutions, email, and digital audio is required.
• Significant knowledge of local digital marketing service offerings and their effective use for clients.
• Fluency in English with excellent verbal and written communication skills.
• Strong critical thinking, problem-solving, follow-up, organization, multitasking, and attention-to-detail skills.
• Ability to work independently and collaborate effectively in a team environment.
• Proficiency in Microsoft Office Suite.

Nice to have

• BA or BS in Marketing, Advertising, or Communications.
• Google Analytics experience.
• Experience in digital marketing coordination or media sales.
• Design software skills.
• Experience with Wide Orbit, Monarch, ComScore, or Nielsen.
• IAB or Google AdWords certification.
• Automotive and database digital marketing experience.

Culture & Benefits

• Onsite role within an energetic and motivated sales team.
• Work across digital products including web, OTT and streaming platforms, display, pre-roll, SEM, retargeting, social media, YouTube, and third-party products.

Hiring process

• Recruiting communications should come only through official job boards, LinkedIn, or Nexstar.tv and official station email addresses.