Creator Engagement Manager (Gaming)

Location: Hybrid, with 3 days per week in the office at Building 12, Chiswick Business Park, London, W4 5AN, United Kingdom. Occasional domestic and international travel, plus some evening and weekend availability around events and launches.

Company

hirify.global is an interactive entertainment company with a European headquarters in West London, development studios across the UK and Bulgaria, and a London-based publishing team supporting its gaming portfolio.

What you will do

• Build and manage an in-house network of content creators and community advocates across YouTube, Twitch, TikTok, Instagram, and Discord in EMEA.
• Develop and operate a branded EMEA creator programme, including collaboration models, creator pipelines, rewards, and relationship management.
• Plan, deliver, and optimise creator campaigns with the organic creator agency, while managing smaller and always-on creator activity in-house.
• Design community-led social campaigns involving UGC activations, challenges, participatory formats, and short-form content experiments.
• Plan and deliver digital and physical community events, creator meetups, launches, showcases, trade shows, and early-access activities.
• Coordinate with PR, Paid Media, CRM, Brand, Events, studio teams, hirify.global of America, regional teams, and agency partners; analyse performance and provide recommendations.

Requirements

• 3+ years of experience in creator relations, influencer marketing, community management, or a related field, including leading campaigns end to end.
• Proven experience building and managing organic creator relationships, ideally across more than one EMEA market.
• Experience planning and delivering community or social campaigns based on UGC, challenges, or participatory formats.
• Experience briefing and managing agencies and holding them accountable for results.
• Experience collaborating with PR, Paid Media, CRM, Brand, and international colleagues.
• Strong analytical skills, including setting meaningful KPIs, interpreting platform data, and producing clear reports.
• Excellent written and verbal communication skills with a professional and personable approach to creators.
• Hands-on knowledge of YouTube, Twitch, TikTok, Instagram, and Discord, including community moderation.
• Passion for gaming culture and creator content, awareness of trends and emerging talent, and the ability to manage multiple creators, campaigns, and deadlines in a fast-paced environment.

Nice to have

• Experience working directly with gaming creators or creator communities.
• Experience setting up or running a creator programme or creator network platform.
• Experience planning creator or community events, including trade shows.
• Knowledge of creator ecosystems and localisation in France, Germany, Spain, Italy, and the Nordic markets.
• A second European language.
• Familiarity with hirify.global franchises and their communities.

Culture & Benefits

• Flexible working hours and a hybrid office model.
• Private healthcare and dental insurance, life assurance, income protection, and an enhanced contributory pension scheme.
• Competitive salary and bonus scheme.
• Gaming sessions, tournaments, free hirify.global games on Steam, fresh fruit and cereal, discounted gym membership, a ride-to-work scheme, workout facilities, yoga, and massage therapy.
• Lunch-and-learn sessions, company updates, social events, and an inclusive workplace that welcomes applicants from all backgrounds.