Segment Marketing Specialist (OEM)

Location: Shanghai, China; on-site

Company

hirify.global develops innovative solutions across diverse industries and promotes curiosity, creativity, diverse thinking, and safety.

What you will do

• Develop and support B2B marketing plans for the OEM segment.
• Analyze customer needs, market trends, competitor activity, and product opportunities across appliances, automotive electrification, auto-electronics, electric machinery, and power electronics.
• Work with sales on opportunity growth and key account plans.
• Create and update value propositions, product messaging, marketing materials, and OEM-related communications.
• Support new product introductions through market assessments and launch plans.
• Track marketing performance, suggest improvements, and collaborate with regional marketing, product, and application engineering teams.

Requirements

• Bachelor’s degree in marketing, engineering, electrical power, electrical engineering, business, or a related field.
• 3–5 years of B2B marketing or related experience; electronics or auto-electrification industry experience is preferred.
• Good analytical skills and the ability to understand customer needs.
• Strong communication and teamwork skills.
• Comfort working with data and CRM tools such as SFDC.
• Good English communication skills.

Nice to have

• Business development skills.

Culture & Benefits

• Contribute to a culture centered on innovation, curiosity, creativity, diverse thinking, and experimentation.
• Participate in hirify.global’s Environmental Health and Safety culture by following safety policies, identifying hazards, and supporting continuous improvement.
• Full-time, on-site work in Shanghai, China.

Hiring process

• Provide education and work history by uploading a resume or entering the information directly into the application fields; applications may not be considered without this information.
• Confirm agreement with the applicable hirify.global terms of use and privacy policy before submitting the application.