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У роли понятная зона ответственности, измеримые цели на первые полгода и четкий фокус на генерации спроса, хотя в небольшой команде придется вести несколько маркетинговых каналов.
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Понятные целиКибербезопасность и ИИВлияние на развитие
Оценка от Hirify AI
Мэтч & Сопровод
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Описание вакансии
Текст:
Hirify AI/Оригинал
TL;DR
Demand Generation Manager (Cybersecurity): Building and scaling B2B demand generation programs through webinars, events, nurture campaigns, and owned channels with an accent on pipeline creation, lead management, and marketing automation. Focus on connecting campaigns to opportunities, optimizing lead scoring and routing, and reporting program performance across sales and marketing.
Location: Remote anywhere in the US; Austin, Texas, United States
Company
hirify.global is an enterprise security company building a platform that helps organizations secure APIs and AI applications by monitoring activity and blocking attacks in real time.
What you will do
Lead webinar promotion, registration, production, on-demand distribution, and follow-up.
Turn events into pipeline by partnering with account executives on pre-event meetings, post-event follow-up, and ROI analysis.
Improve lead scoring, routing, handoff, and follow-up processes with sales.
Create and test email nurture journeys for contacts not yet ready for sales.
Grow owned channels, including email, landing pages, website conversion paths, organic social, and search fundamentals.
Manage marketing automation, CRM integration, campaign tracking, data quality, and monthly pipeline reporting.
Requirements
Typically around five years of experience in B2B demand generation, campaign, or marketing programs roles, ideally with technical audiences in security, infrastructure, or developer tools.
Hands-on experience using AI tools in day-to-day work.
Track record of running recurring webinars or events and connecting them to pipeline.
Experience with a marketing automation platform such as HubSpot, Marketo, or Pardot and with Salesforce, including lead scoring, routing, and campaign tracking.
Experience working toward pipeline or opportunity goals.
Collaborative approach to working with sales and building shared processes across teams.
Creativity in reaching audiences through owned channels, partners, co-hosted webinars, and colleagues' networks.
Clear, engaging writing for email and landing pages.
Ability to travel to conferences and events as needed.
Nice to have
Security or infrastructure industry experience.
Familiarity with ON24, Goldcast, or Zoom Webinars.
Experience planning events.
Co-marketing experience with cloud providers or channel partners.
Culture & Benefits
Remote work anywhere in the US.
Work in a small marketing team with direct collaboration across product marketing, sales, and marketing leadership.
Competitive salary and paid time off.
Health insurance and work equipment provided.
Opportunity to shape a growing marketing function and see the direct impact of the work.
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