Demand Generation Manager (Cybersecurity)

Location: Remote in the USA, with priority for candidates based in the Eastern or Central Time Zones

Company

hirify.global provides a unified, cloud-native network and security platform for enterprise users, applications, data, and AI agents.

What you will do

• Own North America demand generation strategy, planning, campaign creation, execution, measurement, and optimization.
• Translate sales goals into demand generation plans and manage the regional marketing-sourced pipeline target and budget.
• Build and run webinars, content syndication, email marketing, nurture programs, paid digital campaigns, and account-based marketing programs.
• Measure funnel performance, improve conversion and lead quality, and optimize pipeline generation.
• Partner with Sales, SDR/BDR, Marketing Operations, Content, Localization, PPC, and regional and global marketing teams.
• Select and manage vendors and agencies, including contracts, deliverables, budgets, performance, and renewals.

Requirements

• 5+ years of experience in B2B demand generation or growth marketing, including hands-on ownership of regional programs.
• Experience in cybersecurity, security, or networking companies and in developing demand generation programs for North America.
• Proven ownership of a marketing-sourced pipeline target and measurable pipeline contribution.
• End-to-end campaign ownership from planning and creation through execution, measurement, optimization, and follow-up.
• Hands-on experience with webinars, content syndication, email marketing, nurture programs, paid digital campaigns, and account-based marketing.
• Deep Salesforce experience for campaign performance tracking, funnel conversion analysis, and pipeline contribution measurement; practical experience with marketing automation and campaign reporting tools.
• Strong understanding of the B2B funnel, lead lifecycle, buying groups, and campaign attribution.
• Experience working in global companies and collaborating across large marketing teams, regions, and functions.
• Experience managing campaign budgets, third-party vendors, and agencies; strong project and stakeholder management skills.
• Ability to work independently, take initiative, prioritize competing needs, drive programs to completion, and learn new tools and subject matter through self-directed learning.
• Experience using AI and automation to improve campaign execution, personalization, and operational efficiency.

Culture & Benefits

• Remote role with close collaboration across US Sales and global Marketing teams.
• Health, vision, and dental insurance.
• 401(k), stock options, and Health Savings/Flexible Spending Accounts.
• Flexible time off, paid parental leave, and disability benefits.