Commercial Demand and Lead Generation Coordinator (B2B Marketing)

Location: Boston, MA, United States; office-based. Applicants must be currently authorized to work full time in the United States. Huntington does not sponsor immigration benefits or work permission.

Salary: $66,000–$130,000 annual base compensation, plus eligibility for applicable incentive compensation.

Company

hirify.global provides banking and financial services, including investment banking support through Capstone Partners.

What you will do

• Build and refresh segmented audiences for lead generation and nurturing campaigns using Source Scrub, ZoomInfo, Grata, PitchBook, LinkedIn, DealCloud, and other databases.
• Plan and execute email, social media, content distribution, SEO, event, and deal announcement campaigns for assigned industry banking teams.
• Publish SEO-optimized reports, articles, whitepapers, press releases, deal announcements, case studies, and event landing pages using keyword analytics and Yoast SEO in WordPress.
• Run A/B and multivariate email tests, prepare campaign analytics reports, and provide recommendations based on KPIs, results, and trends.
• Create social media content and Photoshop graphics, including campaign assets and digital deal tombstones.
• Maintain CRM data quality, record prospect replies and event information, proofread deliverables, support compliance review, and collaborate with banking and Market Intelligence teams.

Requirements

• Bachelor’s degree.
• 2+ years of experience in B2B marketing or lead generation.
• Marketing automation software expertise.
• Experience with B2B social media marketing.
• Intermediate-to-advanced grammar and copywriting skills, with editing or proofreading experience and strong attention to detail.
• Proficiency with Microsoft Office applications, especially PowerPoint, Excel, Word, and Outlook.
• Proficiency with Adobe Photoshop.
• Regular contact with internal and external stakeholders is required to obtain, clarify, or provide information.

Nice to have

• Experience with HubSpot.
• Experience with social media marketing for financial companies.

Culture & Benefits

• Office workplace with specific work arrangements provided by the hiring team; some positions may offer flexible in-office and work-from-home arrangements.
• Health insurance, wellness programs, life and disability insurance, retirement savings, paid leave, paid holidays, and paid time off.
• Exempt position and eligible for applicable incentive compensation.
• Equal opportunity and tobacco-free hiring practices.