Demand Generation Manager (Fintech)

Location: On-site at 401 N Michigan Ave, Ste 2400, Chicago, IL, United States

Base compensation: $95,000–$115,000 per year.

Company

hirify.global is a global fintech company providing insurance, reinsurance, payroll, benefits, cybersecurity, mortgage, and related solutions through technology and human support.

What you will do

• Develop and execute demand generation strategies, campaign plans, measurable marketing goals, and performance frameworks for an assigned portfolio and target audiences.
• Manage the marketing funnel, improve conversion rates, and accelerate pipeline progression in partnership with Revenue Operations and Sales.
• Lead paid, owned, and earned digital demand generation, optimizing channel mix, investment, and new tactics.
• Establish benchmarks, reporting frameworks, attribution models, and forecasts; analyze performance and provide recommendations to leadership.
• Improve campaign execution, lead management, data quality, reporting, marketing automation, and efficiency through AI and other technology.
• Collaborate with Product Marketing, Content, Integrated Marketing, Digital, Sales Enablement, Revenue Operations, and Sales.

Requirements

• Proven experience building and scaling demand generation programs in B2B environments.
• Strong understanding of funnel management, performance marketing, attribution, and revenue measurement.
• Experience with marketing automation, CRM, analytics, and reporting platforms.
• Strong analytical and quantitative skills, with the ability to translate data into action.
• Demonstrated success influencing pipeline and revenue outcomes.
• Experience leveraging AI tools to improve marketing performance and efficiency.
• Excellent collaboration and communication skills; a builder mentality and comfort navigating ambiguity and creating structure.
• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field, plus 7+ years of experience in demand generation, growth marketing, digital marketing, revenue marketing, or related disciplines.

Nice to have

• Experience supporting complex B2B, fintech, SaaS, financial services, insurance, or technology organizations.
• Understanding of small business audiences and experience marketing products and services to small and midsized businesses.

Culture & Benefits

• On-site presence is expected to support collaboration, team leadership, and cross-functional partnership.
• Medical, dental, vision, life, disability, fertility, wellness, and paid sick-time benefits.
• Paid time off and holidays, an Employee Assistance Program, and a Calm app subscription.
• 401(k) with immediate vesting, HSA and FSA options, commuter benefits, and employee discounts.
• Paid maternity and paternity leave, including adoptive parents, legal plan options, and pet insurance.
• Benefits eligibility and waiting periods may apply and may vary by subsidiary and geographic location.

Hiring process

• Final candidates must complete post-offer verification processes related to the role and applicable laws.