Marketing Automation Operations Manager (Salesforce Marketing Cloud)

Location: Boston, MA, US; remote with occasional onsite work

Salary: $108,200–$118,400 per year

Company

hirify.global advances cancer research, patient care, education, and public health programs.

What you will do

• Build and maintain Salesforce campaign audiences using defined criteria, business rules, inclusion and exclusion logic, and documented segmentation rules.
• Schedule, configure, deploy, and coordinate targeted email campaigns, including list selection, suppression logic, personalization, and dynamic content.
• Build emails from approved templates, perform proofing and link/tracking setup, and conduct end-to-end QA and pre-deployment testing.
• Create A/B tests, monitor deliverability and bounce/error trends, document outcomes, and recommend operational improvements.
• Manage third-party vendor data workflows, including requirements, file formats, data dictionaries, imports, updates, issue resolution, and performance monitoring.
• Coordinate handoffs and shared timelines across Physician Marketing, strategy and program management, physician liaison, web solutions, and digital platforms teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Marketing, Business, Information Systems, Analytics, or a related field.
• At least 5 years of progressively responsible experience in email marketing, CRM, marketing operations, or marketing automation, including hands-on campaign building and deployment.
• Hands-on proficiency with marketing automation and email deployment workflows, with knowledge of template-based builds, accessibility, image optimization, and brand standards.
• Ability to build and validate complex audience segments using CRM data structures, business rules, data tables, suppression lists, and QA methods.
• Knowledge of email deliverability, list hygiene, bounces, sender reputation, spam triggers, A/B testing, error identification, and risk mitigation.
• Ability to manage multiple campaigns, prioritize deadlines, maintain documentation and status updates, and support consistent operational processes.
• Strong written and verbal communication skills, including translating technical build details for non-technical partners and coordinating matrixed teams.
• Ability to manage vendor relationships and data intake processes.
• Knowledge of CAN-SPAM, opt-out management, internal data handling expectations, and compliant campaign delivery procedures.

Nice to have

• Experience with Salesforce Marketing Cloud or a comparable platform in a complex, highly regulated, or matrixed organization.
• Salesforce Marketing Cloud and/or Salesforce Administrator certification.

Culture & Benefits

• Full-time role with remote work and occasional onsite presence in Boston.
• Work in an inclusive, diverse, and equitable healthcare and research environment.
• Collaborate with Harvard Medical School-affiliated hospitals and cross-functional teams.
• No supervisory responsibilities and no patient contact.