Product Marketing Manager (Cybersecurity)

Location: Hybrid in Helsinki, Finland; expected to visit the Helsinki office typically 3 days a week.

Salary: €5,800–€6,400 per month, depending on experience.

Company

hirify.global is an AI-native cybersecurity software company building human risk management, phishing protection, security awareness training, threat intelligence, and response tools.

What you will do

• Own positioning, messaging, buyer personas, and value narratives for the Phishing and Security Awareness Training products.
• Run competitive intelligence and maintain battle cards, objection handling, discovery questions, and pitch and demo narratives.
• Define product fit criteria, buying triggers, upsell and cross-sell logic, and adoption signals for Customer Success.
• Make launches sellable from day one through positioning, packaging, SKU, and pricing, working with the product marketer responsible for market-facing launches.
• Translate customer-visible changes into release notes, in-app messages, knowledge base articles, product updates, and reusable enablement assets.
• Build and improve scalable marketing operations for the growing volume of shipped features, using customer evidence and measuring impact on pipeline, NRR, win rate, and seller readiness.

Requirements

• Senior-level experience independently owning positioning and go-to-market for a B2B product area.
• Understanding of how technical solutions work and of the challenges faced by customer security teams, with the ability to turn both into compelling sales angles.
• High agency and urgency, with the ability to ship amid ambiguity, scope across multiple stakeholders, and manage several work streams.
• Metrics-driven approach, measuring changes in win rate, expansion pipeline, and seller readiness and adjusting based on results.
• Fluent English.
• Ability to collaborate in person at the Helsinki office roughly 3 days a week.

Nice to have

• Background in growth marketing or product-led growth, including use of leading indicators to improve product marketing impact.
• Experience producing product videos and animations from script to final cut using AI tools or external producers.

Culture & Benefits

• Flexible hybrid work with a Helsinki office including a gym and swimming pool.
• Autonomy, trust, constructive debate, psychological safety, and a collaborative low-hierarchy environment.
• Extensive healthcare and other benefits.
• Opportunity to work on an award-winning cybersecurity product focused on measurable protection against cybercrime.
• Work with Product, Sales, Customer Success, RevOps, Marketing, Product Managers, Designers, and product marketers.

Hiring process

• Initial 30-minute remote chat with Talent Acquisition, followed by a 45-minute remote Hiring Manager interview.
• Complete a 90-minute onsite case and panel interview, then provide references.
• Applications are accepted only through the application form; applications sent by email or LinkedIn messages are not processed.