Product Marketing Manager (Healthcare)

Location: Austin, Texas; New York, New York; San Francisco, California; or Remote (US)

Salary: $160,000–$210,000 USD per year

Company

hirify.global helps companies provide employees with individual healthcare budgets instead of one-size-fits-all health insurance plans, combining healthcare, payments, and technology.

What you will do

• Own positioning and messaging for employer and broker segments, focusing on mid-market and enterprise growth.
• Shape go-to-market strategy and lead product launches across Product, Sales, and Growth.
• Build narratives and sales enablement materials for brokers and benefits consultants.
• Lead quarterly segment-focused campaigns that translate customer insights into demand and revenue opportunities.
• Develop competitive intelligence, customer research, and market insights to inform positioning and go-to-market decisions.
• Measure messaging performance across customer segments, sales conversations, and advisor channels, while driving cross-functional alignment and execution.

Requirements

• Strong B2B product marketing background with experience owning positioning, messaging, and go-to-market strategy for complex products.
• Proven ability to develop and execute go-to-market strategies for mid-market or enterprise customers.
• Strong commercial instincts and understanding of product marketing’s contribution to pipeline, adoption, and revenue.
• Track record of building sales enablement programs and translating complex products into clear, differentiated messaging.
• Ability to influence stakeholders and align Product, Sales, and Marketing.
• Excellent communication and storytelling skills grounded in customer research and market insights.
• Ability to work independently, balance strategic thinking with hands-on execution, and operate in a fast-moving environment.

Nice to have

• Experience in healthcare, fintech, benefits, or another regulated industry.
• Experience working with brokers, consultants, or partner-led distribution.
• Experience marketing multi-sided products to different customer segments.
• Experience with customer research, win/loss analysis, and competitive intelligence.
• Experience using AI to improve research, messaging, or marketing workflows.

Culture & Benefits

• Work is available from specified US locations or remotely within the US.
• Work involves solving complex problems across healthcare, payments, and technology.
• The environment values judgment, ownership, customer focus, and comfort with ambiguity.
• The hiring process is intended to be thoughtful, rigorous, and efficient, with most candidates completing it within three weeks.

Hiring process

• Recruiter conversation followed by a hiring manager interview.
• Live product marketing case study and conversations with team members.
• Final conversation with the leadership team.