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7 дней назад

Director of Marketing Operations (AI)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
director
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Director of Marketing Operations (AI): Building the systems, data, and reporting that connect marketing investment to account engagement, pipeline progression, and revenue with an accent on martech governance, lead lifecycle management, and enterprise healthcare demand generation. Focus on evaluating and potentially migrating HubSpot to Marketo, improving Salesforce integrations and data quality, and creating reliable attribution and campaign operations.

Location: US; remote-first workplace

Company

hirify.global develops healthcare AI solutions that analyze medical images to help clinicians identify diseases, reduce misdiagnosis, and prioritize urgent patients. The company supports nearly 50 million patients annually and is deployed in more than 2,000 medical centers worldwide.

What you will do

  • Set the marketing operations roadmap, priorities, standards, team structure, investment recommendations, and measurement approach.
  • Govern the marketing technology stack, including HubSpot, Salesforce, LeanData, iCapture, and related integrations, vendors, contracts, and budget.
  • Evaluate HubSpot and Marketo and, if approved, lead the HubSpot-to-Marketo migration across data and field mapping, lifecycle and campaign design, integration testing, consent, deliverability, cutover, and adoption.
  • Own lead and account capture, enrichment, scoring, routing, lifecycle stages, Sales handoffs, service-level agreements, and Salesforce campaign practices.
  • Enable enterprise demand generation and account-based marketing for complex, multi-stakeholder healthcare buying groups.
  • Improve data quality, attribution, funnel reporting, campaign execution, QA, automation, and AI-enabled operational efficiency.

Requirements

  • 8+ years in marketing operations, revenue operations, or a related field.
  • Experience owning marketing operations or a major martech program at a B2B technology company; enterprise or healthcare technology experience is a plus.
  • Deep hands-on experience with a marketing automation platform and Salesforce, including data architecture, campaign practices, and integrations.
  • Experience planning or executing a marketing automation migration; HubSpot-to-Marketo migration experience is strongly preferred.
  • Strong background in lead and account lifecycle management, scoring, routing, funnel metrics, campaign operations, and attribution.
  • Experience leading marketing operations at a company participating in 80+ events per year.
  • Analytical rigor, sound data-governance practices, and experience building reporting for business decisions.
  • Experience managing technology vendors, contracts, and budgets, with clear communication for technical and executive audiences.
  • Working knowledge of privacy, consent, and email requirements, including GDPR, CCPA, and CAN-SPAM.

Culture & Benefits

  • Remote-first workplace with a dynamic, collaborative, fast-growing team of more than 500 global employees.
  • Medical, dental, and vision benefits.
  • Stock options for all full-time employees.
  • Flexible time off without vacation accrual limits, coordinated with the manager and team for business continuity.
  • 401(k) plan with company match, life insurance, and short- and long-term disability coverage.
  • Work focused on improving medical care and patient outcomes.

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