Head of Marketing Operations and Analytics (AI)

Location: Remote; role locations listed as Toronto, New York, and San Francisco.

Compensation: Canada base salary CA$305K–CA$365K; USA base salary $215K–$260K for all other states and $240K–$290K for California, New York, and Washington, plus equity.

Company

Cohere is a security-first enterprise AI company building foundation models and end-to-end products for business applications.

What you will do

• Lead marketing operations, automation, analytics, data operations, team hiring, and the martech budget.
• Own attribution methodology, executive pipeline reporting, campaign measurement, and marketing capacity models.
• Manage Marketo, Looker, GA4, 6sense, and the campaign and lead functions of Salesforce.
• Improve lead lifecycle, scoring, routing, nurture, forms, campaign data quality, and A/B testing.
• Consolidate inherited systems and data, including acquired-company integrations, and reduce dashboard and tool sprawl.
• Partner with Marketing, Revenue Operations, Sales Operations, Finance, Growth, Demand, Events, and Product Marketing.

Requirements

• 10+ years in marketing operations or marketing analytics in B2B or enterprise software, including experience at a high-growth company.
• Experience managing marketing operations and analytics teams, setting priorities across operations, automation, and analytics, and hiring to fill gaps.
• Hands-on Marketo and Salesforce configuration experience covering lead lifecycle, campaign structure, routing, and synchronization.
• End-to-end ownership of a multi-touch attribution model and experience defending its definitions to a CFO or executive team.
• SQL skills and sufficient experience with governed BI tools such as Looker to validate numbers independently.
• Experience managing the data side of account-based marketing, including target-account list hygiene and reporting.
• Experience collaborating with Revenue Operations and Sales Operations without duplicating their work.
• Experience in enterprise, regulated, or public-sector buying environments, including GDPR and CASL requirements for lead handling.
• Current use of AI and automation in the team’s work.

Nice to have

• Enterprise AI, infrastructure, or developer-platform marketing experience.
• Experience building and measuring agentic or LLM-based workflows in go-to-market operations.
• Product-led funnel instrumentation alongside a sales-led pipeline.
• Experience consolidating an inherited martech stack or merging systems after an acquisition.

Culture & Benefits

• Remote-friendly work model with offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul; remote employees receive coworking support, office travel budget, and an annual offsite.
• Full health and dental coverage, mental-health budget, RRSP matching, 401(k), and pension scheme.
• Six weeks of paid vacation, parental leave top-up of up to six months, and a $500 home-office stipend.
• Lunch stipend of $75/£75 or local equivalent, plus annual benefits for arts and culture, fitness and wellness, quality time, workspace improvements, education, conferences, courses, and coaching.
• Office employees receive daily lunch, snacks, and community and social events.

Hiring process

• Applicants requiring accommodations may submit the Accommodations Request Form.
• AI-enabled tools may be used to screen and assess applications against the role criteria.