Lead Field/Demand Marketer (B2B Marketing) - Mexico

Location: Remote — Mexico

Company

hirify.global develops the Content Innovation Cloud and enterprise content services solutions that use intelligence and automation to help organizations operate and engage with customers.

What you will do

• Develop regional marketing strategies with demand generation and sales leaders.
• Design and execute field marketing campaigns and events that generate qualified leads and accelerate pipeline growth.
• Build and manage account-based marketing programs across multi-channel digital tactics, including website personalization, gifting, and conversational email.
• Coordinate with campaign, sales, product marketing, and solution marketing teams to deliver integrated programs and consistent messaging.
• Track program performance, report on ROI, and recommend data-driven optimizations.
• Mentor and coach team members while contributing marketing expertise and best practices.

Requirements

• At least five years of B2B marketing experience, including at least three years in field marketing.
• Experience designing and executing demand-generation programs and events that build pipeline and deliver measurable results.
• Hands-on experience building and managing account-based marketing programs across multi-channel digital platforms.
• Strong cross-functional collaboration and project management skills, including the ability to influence stakeholders without direct ownership.
• Expertise in marketing performance analytics and a data-driven approach to program optimization and ROI reporting.

Nice to have

• Experience with marketing automation platforms and CRM tools, including Salesforce.
• Familiarity with business intelligence and intent-signal tools for audience segmentation and targeting.
• Experience enabling and partnering with sales teams to achieve shared revenue goals.
• Experience managing regional marketing budgets and optimizing spend for ROI.
• Experience mentoring and developing team members while maintaining a strategic, growth-oriented mindset.

Culture & Benefits

• Remote work model in Mexico.
• Employee-focused culture supporting career development, wellbeing programs, and innovation practices.
• Inclusive workplace that values diverse viewpoints and new ideas.
• Opportunities to contribute to community initiatives and employee-led giving programs.