Lead Field Marketing Specialist - Business Development (B2B)

Location: Manhattan, New York; must be based in the United States, specifically the NYC or Fort Lauderdale area, and attend the office four days per week. Local and national travel of 30–40% is expected.

Company

hirify.global provides a composable commerce platform for brands, distributors, and retailers to modernize B2C and B2B digital commerce operations.

What you will do

• Generate qualified outbound pipeline for hirify.global’s B2B commerce platform across manufacturers, distributors, wholesalers, and enterprise organizations.
• Research target accounts, identify buying committees and business needs, and create personalized outreach across phone, email, LinkedIn, referrals, and events.
• Build early-stage relationships with decision-makers in Digital Commerce, Sales, IT, Operations, and Digital Transformation.
• Qualify inbound leads, campaign responses, partner referrals, and event contacts; book discovery meetings and provide structured handoffs to Account Executives.
• Support local and national conferences, trade shows, field events, and customer meetings through pre-event outreach, on-site engagement, and follow-up.
• Maintain CRM accuracy, track KPIs, provide market and competitive feedback, and collaborate with Sales, Marketing, Revenue Operations, and ecosystem partners.

Requirements

• 5+ years of experience in business development, outbound sales, inside sales, or B2B pipeline generation, preferably in enterprise software, SaaS, ecommerce, or technology solutions.
• Documented success meeting or exceeding KPIs for outbound activity, meeting generation, pipeline creation, and conversion.
• Strong outbound prospecting experience, including creating opportunities from scratch rather than only responding to inbound leads.
• Understanding of B2B business models, including manufacturers, distributors, wholesalers, and complex sales or purchasing processes.
• Ability to navigate enterprise accounts, identify buying committees, and build relationships with multiple decision-makers and influencers.
• Experience developing a book of business through account research, relationship-building, and consistent follow-up.
• Strong written and verbal communication across phone, email, LinkedIn, video, and in-person conversations.
• Ability to translate complex technology solutions into relevant commercial value propositions, with strong organization, follow-up discipline, CRM accountability, and comfort in a metrics-driven environment.
• Willingness to travel locally and nationally and to attend the office four days per week.

Nice to have

• Experience with B2B commerce platforms, enterprise ecommerce, ERP-integrated commerce, or digital transformation technologies.
• Knowledge of customer-specific catalogs, negotiated pricing, bulk ordering, account hierarchies, self-service portals, and ERP integrations.
• Experience engaging senior stakeholders across Commercial, Digital, Operations, and IT functions.
• Experience with field marketing, industry events, partner-led prospecting, and account-based pipeline generation.
• Familiarity with Salesforce, HubSpot, LinkedIn Sales Navigator, sequencing tools, and intent or data platforms.
• Knowledge of SAP Commerce, Adobe Commerce, Shopify, and other enterprise commerce platforms.
• Experience in AI-first go-to-market environments and use of AI tools for research, prospect identification, personalization, and productivity.

Culture & Benefits

• Challenge-driven environment with collaboration across an international organization.
• Open paid time off policy, medical insurance, commuter benefits, and disability and life insurance.
• Extended maternity and paternity leave and Safe Harbor 401(k).
• Additional benefits include free shipping on hirify.global stores, hirify.global Language, and a reading incentive.