Staff Marketing Manager, Lifecycle Marketing (Fintech)

Location: Mountain View, California; Atlanta, Georgia; Frisco, Texas; Woodland Hills, California; San Diego, California, United States

Base pay: $169,000–$229,000 in Mountain View; $154,500–$209,000 in Los Angeles and San Diego. Additional compensation may include a cash bonus, equity rewards, and benefits.

Company

hirify.global is a financial technology platform serving consumers and small and mid-market businesses through products including TurboTax, Credit Karma, QuickBooks, hirify.global Enterprise Suite, and Mailchimp.

What you will do

• Lead the Workforce lifecycle marketing pod by aligning partners, defining workstreams and milestones, managing dependencies, and driving execution.
• Own and optimize journeys covering onboarding, setup and invitations, first-use activation, engagement, feature adoption, and re-engagement across owned channels.
• Translate employer and employee needs into audience segments, messaging, and coordinated in-product, email, and direct-channel experiences.
• Partner with Product and Design on in-product education, prompts, and activation flows that reduce friction and increase Workforce usage.
• Manage experimentation across targeting, creative, timing, channel mix, and suppression, using lifecycle, funnel, cohort, and campaign data to improve programs.
• Coordinate with Product Marketing, Analytics, channel operations, and other partners; communicate decisions, tradeoffs, risks, blockers, and next steps.

Requirements

• 7+ years of experience in lifecycle marketing, CRM, growth marketing, product marketing, or related roles, ideally in SaaS, fintech, HR/payroll technology, or platform businesses.
• Experience owning and improving multi-touch customer journeys with measurable activation, engagement, adoption, or retention outcomes.
• Ability to lead a cross-functional pod or integrated workstream through influence, with strong project management and prioritization skills; direct people management is not required.
• Hands-on experience with email and in-product messaging, plus familiarity with at least one other owned channel or lifecycle orchestration capability.
• Experience with segmentation, behavioral triggers, funnel analysis, A/B testing, and cohort trends to guide campaign decisions and communicate results.
• Strong written communication, customer empathy, operational rigor, and a collaborative approach with Product, Design, Analytics, and channel teams.
• Ability to balance customer experience, business impact, technical constraints, and multiple concurrent priorities.

Culture & Benefits

• Individual contributor role reporting to the Director of Services Lifecycle Marketing.
• Cross-functional work with Workforce Product, Product Marketing, Analytics/Data Science, Design, and channel partners.
• Competitive compensation with performance-based rewards, potential cash bonus, equity rewards, and benefits.
• Compensation is determined by job-related knowledge, skills, experience, and work location, with regular pay-equity comparisons.