VP of Email Marketing (Fintech)

Location: Wilmington, DE, US; hybrid workplace

Salary: USD 145,000–160,000 per year

Company

hirify.global is a tech-enabled financial platform, now part of Barclays, providing lending solutions and financial health tools.

What you will do

• Own the Email channel strategy, annual roadmap, investment priorities, and performance goals across Existing Customer Marketing, Remarketing, and Cross-sell.
• Translate business priorities into lifecycle, event-triggered, promotional, and cross-sell programs with defined audiences, personalized messaging, timing, and success measures.
• Lead, coach, and develop the Email team while setting operating standards, priorities, accountability, and capacity plans.
• Direct segmentation, personalization, contact, content, testing, and send strategies to improve relevance and manage customer fatigue.
• Oversee end-to-end campaign operations, including planning, production, quality assurance, approvals, deployment, automation, and post-launch analysis.
• Partner with Marketing, Product, Analytics, Data Science, Technology, Creative, Legal, and Compliance to improve growth, customer experience, and channel controls.

Requirements

• 10+ years of Email, CRM, lifecycle, or direct marketing experience, including meaningful experience leading teams and complex programs.
• Deep knowledge of Email strategy, including journey orchestration, segmentation, personalization, automation, AI-enabled decisioning, privacy-conscious targeting, and deliverability.
• Strong command of deliverability, engagement, conversion, incrementality, retention, and cross-sell performance measures.
• Experience building testing and measurement plans, interpreting results, and turning insights into sustained performance improvements.
• Strong analytical rigor and attention to detail, including proactive risk detection, performance monitoring, and channel-health protection.
• Working knowledge of deliverability, consent management, privacy, CAN-SPAM, accessibility, and Email compliance practices.
• Proven people leadership, talent development, inclusive team building, cross-functional influence, and senior-stakeholder alignment.
• Highly organized, customer-focused, adaptable, and able to manage multiple concurrent priorities.

Nice to have

• Experience in FinTech, financial services, or another regulated consumer business.

Culture & Benefits

• Values include respect, integrity, service, excellence, stewardship, empowerment, challenge, and accountability.
• Retirement savings plans with company matching.
• Paid vacation, personal and sick time, disability leave, parental leave, and company holidays.
• Health, dental, vision, flexible spending, health reimbursement, life insurance, wellness, and employee assistance benefits.
• Additional benefits include identity theft protection, pet insurance, and fitness center reimbursements.