Lifecycle Marketing Manager (Mental Healthcare)

Location: Remote within the United States; currently not hiring in Hawaii

Salary: $128,000–$149,150 in starting total cash, including base salary; no bonus. Equity is offered.

Company

hirify.global provides evidence-based, compassionate mental healthcare and works to make mental health care more accessible and less stigmatized.

What you will do

• Develop and execute multi-channel lifecycle strategies across email, SMS, and push.
• Build and scale personalized communications programs for patient and provider engagement.
• Set up, automate, optimize, and report on campaigns, journeys, experiments, dynamic content, and segmentation.
• Improve reporting, analytics, and test-and-learn capabilities.
• Support both B2B and D2C initiatives that improve patient access and provider success.
• Collaborate independently and cross-functionally in a fast-paced environment.

Requirements

• 5+ years of experience in lifecycle or retention marketing, including creating and executing multi-channel strategies that drive program growth and business results.
• Hands-on experience with enterprise-level ESPs, including campaign, journey, experiment, dynamic content, and segmentation setup, automation, and optimization; Iterable and HubSpot are preferred.
• Strong analytical skills, including data interpretation, A/B testing, and data-driven campaign optimization.
• Excellent project management skills with the ability to manage multiple campaigns and initiatives while maintaining attention to detail.

Nice to have

• Experience in both D2C and B2B, with D2C experience preferred.
• Experience collaborating with Product, Engineering, Operations, Support, and other cross-functional teams.
• Experience in healthcare, mental health, or marketplace environments.
• 1+ years of experience at a high-growth startup.
• Experience with HTML or SQL for complex lifecycle programming.
• Experience with BI tools, preferably Looker and Amplitude.

Culture & Benefits

• 100% remote work for employees based in the United States; Hawaii is excluded.
• Medical, dental, vision, life, disability, and FSA/HSA benefits, plus 401(k) access.
• Generous time off, including two company-wide shutdown weeks each year for most employees, and paid parental leave for all parents.
• Employee Assistance Program, wellness initiatives, and a $50 monthly wellness stipend.
• Quarterly department stipend, community and employee resource groups, and home-office support including a new-hire stipend and $50 monthly internet or cell-phone stipend.
• Inclusive culture focused on diversity, equity, belonging, and employee well-being.