Lifecycle Marketing Principal (AI)

Location: Hybrid role based in the NYC or Washington, DC office; in-office attendance is required on Monday, Tuesday, and Thursday and may increase based on project needs and future policy changes.

Base salary: NYC $185,000–$200,000; Washington, DC $170,000–$185,000, plus equity and benefits.

Company

hirify.global provides technology that applies online-retail measurement, attribution, and incrementality to brick-and-mortar commerce, helping consumers earn cashback and retailers acquire profitable customers.

What you will do

• Lead and scale the automated core lifecycle funnel across onboarding, M1–M3 habituation and retention, reactivation, referral loops, and advocacy.
• Design, build, instrument, troubleshoot, and optimize sophisticated CRM and marketing automation programs, with controls or holdouts for meaningful changes.
• Partner with Product and Product Marketing on Braze-orchestrated content cards, in-app messages, connected content, email, push, and SMS experiences.
• Support go-to-market strategy, feature and capability launches, product adoption, and experimentation cadences.
• Define required events and attributes with martech, analytics, and data science teams, and modernize the referral program end to end.
• Shape strategic growth roadmaps for senior stakeholders while independently managing complex, high-risk projects and mentoring the lifecycle team.

Requirements

• 8+ years of progressive experience in Lifecycle Marketing and CRM, including a track record of increasing consumer engagement and retention in a relevant mobile-first B2C experience, marketplace brand, or related industry.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Deep functional knowledge of modern engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud, with hands-on experience architecting, building, troubleshooting, and optimizing sophisticated automation programs.
• Experience developing and optimizing mobile-first lifecycle programs across push notifications, in-app messaging, content cards, and other app-native channels.
• Hands-on experience using AI tools to build and refine agents, skills, and automation frameworks across lifecycle execution.
• Data-first, test-and-learn approach with strong analytical and critical-thinking skills and the ability to turn performance data into practical insights and future strategies.
• Ability to build strong partnerships across diverse teams and communicate, present, influence, and persuade stakeholders at all levels.

Culture & Benefits

• Hybrid work environment with required office attendance three days per week.
• Medical, dental, and vision coverage from Day 1, plus a 401(k) program and equity through ISOs.
• Family planning programs, paid parental leave, wellness memberships, and emotional and mental health support.
• Unlimited PTO, 10 paid federal holidays, and an annual week-long Winter Break.
• Lunch reimbursement for in-office employees, Employee Resource Groups, and a Learning and Development stipend.
• Transparent, inclusive culture focused on innovation and a mission to transform brick-and-mortar commerce.