Engagement Marketing Lead (Fintech)

Location: Remote, Bay Area, California, US; the role has global scope with an initial focus on the U.S.

Salary: $198,000–$297,000 USD annually, depending on zone and location.

Company

hirify.global builds technology and financial services products that increase access to the global economy; Square provides commerce and financial tools for sellers.

What you will do

• Lead and develop the engagement marketing team, including goals, coaching, quarterly priorities, ownership, and dependencies.
• Own cross-product growth priorities and partner with Product on adoption, monetization, and the end-to-end seller experience.
• Coordinate go-to-market planning across Product, Growth, Brand, Sales, Customer Insights, Creative, and channel partners.
• Lead experimentation with Data Science across recommendations, messaging, incentives, channels, holdouts, and incremental measurement.
• Establish communications governance covering eligibility, frequency, sequencing, suppression, and risk-based reviews.
• Oversee lifecycle execution, automation, agencies, portfolio delivery, launches, incentives, and partnership commitments.

Requirements

• 10+ years in engagement marketing or equivalent experience demonstrating senior-level impact, including team leadership and measurable portfolio growth.
• Experience developing senior strategists and partnering with Product leaders to align teams, resolve tradeoffs, and establish accountability.
• Strong analytical judgment and hands-on fluency with SQL and analytics tools, including diagnosing seller behavior, sizing opportunities, assessing economics, and distinguishing incremental impact from attributed results.
• Deep experimentation experience and the ability to turn imperfect evidence into investment decisions.
• Strong positioning and messaging skills connecting audience insight, product value, and channel strategy.
• Experience building cross-program communications governance and translating strategy into briefs, journey designs, and test plans with Lifecycle Operations.
• Fluency with lifecycle platforms, personalization, and delivery controls, plus experience partnering with Engineering and Data Science on shared capabilities.
• Clear executive communication, sound judgment in ambiguity, and practical experience using AI to improve work quality or speed.

Nice to have

• Experience with small-business customers, multi-product platforms, regulated products, agency partnerships, or international growth.

Culture & Benefits

• Remote work with flexible time off.
• Medical insurance, retirement savings plans, and modern family-planning benefits.
• Inclusive workplace and interview process with reasonable accommodations for disabled applicants.
• Equal-opportunity employment and fair-chance consideration in accordance with applicable laws.
• U.S. roles are typically open for an average of 55 days, although there is no specific application deadline.

Hiring process

• Candidates may submit up to 9 active applications within a 60-day period.
• Reapplications to the same role are accepted 90 days after a previous application has been reviewed.
• Automated AI tools may be used to evaluate applications, subject to local regulations and privacy requirements.