Senior Journey Marketing Manager (Cybersecurity)

Location: Remote, United States

Salary: $105,786–$155,152 base salary annually, depending on location and other relevant factors.

Company

hirify.global provides fiber-based network connectivity and security infrastructure for enterprise, government, and community customers across cloud, edge, and AI workloads.

What you will do

• Define customer audiences, needs, journey stages, buying signals, barriers, and conversion objectives across the security portfolio.
• Create integrated campaign briefs covering journey hypotheses, value propositions, content, channels, seller actions, measurement, and optimization.
• Lead cross-functional planning and execution with Product Marketing, Demand Generation, ABM, Digital, Content, Creative, Operations, Partner Marketing, Sales, and Enablement.
• Develop repeatable security attach and cross-sell plays connecting hirify.global network customers with relevant cybersecurity solutions.
• Map content and customer experiences across journey stages, including assessments, webpages, solution briefs, nurture content, webinars, sales plays, and executive materials.
• Analyze reach, engagement, account progression, pipeline, conversion, attach rate, revenue, and expansion; use seller, customer, and opportunity feedback to improve future journeys.

Requirements

• Bachelor’s degree in marketing, business, communications, analytics, information technology, or a related field; equivalent relevant experience is also considered.
• 5+ years of experience in customer journey marketing, integrated campaign strategy, lifecycle marketing, demand generation, account-based marketing, solution marketing, or a related B2B enterprise technology role.
• Experience leading complex cross-functional campaigns or customer journeys from audience strategy and planning through activation, measurement, and optimization.
• Strong understanding of B2B buying journeys, buying groups, account and lead progression, behavioral signals, personalization, nurture, and seller-assisted conversion.
• Strong analytical skills using funnel, campaign, account, opportunity, pipeline, conversion, revenue, and attach data to identify issues and recommend action.
• Understanding of marketing operations and journey orchestration, including segmentation, audience governance, routing, automation, measurement, attribution, data quality, and platform dependencies.
• Excellent written, verbal, presentation, and storytelling skills, with the ability to align executive, marketing, sales, technical, and operational stakeholders.
• Strong program management skills, including workplans, ownership, dependencies, blockers, and delivery across teams without direct authority.
• Ability to influence senior stakeholders, challenge assumptions constructively, make data-informed recommendations, and drive decisions in a matrixed organization.
• Customer-centric, commercially oriented, collaborative, autonomous, and comfortable in a fast-changing environment.

Nice to have

• Master’s degree.
• Experience marketing enterprise networking or cybersecurity solutions such as SASE, DDoS protection, managed security services, threat intelligence, or network security.
• Hands-on experience with marketing automation, CRM, ABM, intent, analytics, personalization, content management, or journey orchestration platforms.
• Experience building cross-sell, attach, upsell, adoption, or expansion motions from an installed base or core product.
• Experience developing pricing and packaging that create urgency and improve conversion.

Culture & Benefits

• Remote role based in the United States.
• High-accountability environment with autonomy, clear expectations, shared accountability, and cross-functional collaboration.
• Comprehensive health, life, voluntary lifestyle, and wellbeing benefits.
• Additional bonus structures may include short-term incentives, long-term incentives, and/or sales compensation.
• Employment is subject to a background screening that may include criminal records, motor vehicle reports, or drug screening depending on the position.