Marketing Manager (Industrial Products)

Location: Springfield, MA, United States

Company

Titeflex creates fluid and gas management products and quality programs for aerospace, industrial, automotive, transportation, and other demanding markets. The business serves applications involving corrosive, caustic, combustible, high-pressure, high-temperature, and high-flexing conditions.

What you will do

• Support go-to-market strategies for product launches, product line extensions, and strategic growth initiatives.
• Identify target markets, customer segments, value propositions, channel strategies, market opportunities, and competitive positioning with Product Management, Sales, Engineering, Customer Service, and Business Leadership.
• Develop and coordinate brochures, catalogs, datasheets, presentations, videos, email campaigns, websites, digital content, technical documentation, and sales tools.
• Coordinate trade shows, conferences, customer events, and distributor meetings, including vendors, timelines, promotional materials, budgets, pre-event marketing, and follow-up.
• Support email marketing, social media, content marketing, lead generation, website analytics, campaign reporting, and demand-generation improvements.
• Manage multiple projects, deadlines, agencies, designers, printers, vendors, purchase orders, budgets, reporting, and marketing resource libraries.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field required.
• 3–5 years of experience in marketing, product marketing, communications, or project coordination.
• Strong understanding of marketing principles, product positioning, and go-to-market planning.
• Excellent communication, analytical, and project management skills.
• The role requires organization, attention to detail, commercial judgment, and the ability to manage multiple projects in a fast-paced manufacturing environment.

Nice to have

• Experience in manufacturing, industrial products, engineered products, fluid handling, or B2B marketing.

Culture & Benefits

• Full-time position supporting the Industrial Hose Business Group.
• Work closely with Product Management, Sales, Engineering, Customer Service, and Business Leadership.
• Inclusive employment practices provide equal consideration regardless of legally protected characteristics.
• Recruitment partners will never request payment for interviews, testing, or participation in the hiring process.

Hiring process

• Apply directly through the Smiths Group careers website; do not make payments in response to recruitment requests.