Marketing Manager Consumer Goods

Location: Cincinnati, United States of America; On-site. Travel up to 15% domestically and internationally, mostly across North, Central, and South America, with potential travel to Europe for hirify.global facilities, customers, exhibitions, or training.

Company

hirify.global is a global company operating in more than 50 countries with over 140 years of industry leadership.

What you will do

• Develop and execute short- and long-range marketing plans and programs for the Consumer Goods segment, covering Personal Care, Food, and Nutrition.
• Plan and oversee advertising, promotional activities, digital campaigns, print materials, and events across assigned market sectors.
• Plan and execute regional trade shows, including pre-show promotion and post-show follow-up.
• Create content for social media, brochures, websites, and other media.
• Lead Marketing Cloud activities and customer marketing journeys across the Life Science segment and regional corporate initiatives.
• Set marketing goals, manage budgets, analyze market trends and campaign results, and take corrective action to support profitability and market share.

Requirements

• Bachelor’s degree in marketing, business, or a related field such as Food or Cosmetic Sciences is required; a master’s degree is preferred.
• At least 3 years of marketing experience, preferably in a B2B environment serving the cosmetic or food industries.
• Experience planning, executing, and measuring marketing strategies across multiple channels and audiences.
• Experience conducting primary and secondary market research, including surveys, data collection, and synthesis, and turning research into actionable commercial and MarCom strategies.
• Experience creating content for digital and print media.
• Experience working with third-party providers for creative, content, exhibitions, advertising, and market research.
• At least 3 years of proficiency with Microsoft applications, including Excel, PowerPoint, SharePoint, Teams, and CRM software such as Salesforce.

Nice to have

• Master’s degree.
• Experience with the Adobe design suite or knowledge of graphic design principles.

Culture & Benefits

• Company values-driven and safety-first environment.
• Internal advancement opportunities.
• Medical, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.