Sales Director - Western Canada (Wire and Cable)

Location: Remote in Canada, based in Western Canada, with regular travel across the region; travel is typically 25–50% for customer visits, site meetings, and industry events.

Company

hirify.global provides wire and cable solutions supporting energy and digital infrastructure.

What you will do

• Lead, coach, and develop the Western Canada sales team and application engineering capability.
• Define and execute regional go-to-market strategies across sectors, products, applications, customers, and channels.
• Build strategic relationships with EPCs, engineering firms, OEMs, contractors, distributors, utilities, resource companies, and end users.
• Identify major project opportunities, build early project visibility, maintain qualified pipelines, and lead strategic bids, proposals, and negotiations.
• Provide direction on product positioning, pricing, value propositions, market intelligence, forecasting, and commercial performance.
• Partner with Product Management, Marketing, Operations, Supply Chain, Finance, Engineering, and other technical teams to deliver profitable growth.

Requirements

• Degree or diploma in Electrical Engineering, Industrial Technology, Business, or a related field; equivalent education and relevant experience may be considered.
• Approximately 15 or more years of progressive experience in technical sales, project business development, strategic accounts, or commercial leadership within wire and cable, electrical products, or industrial solutions.
• Proven success selling to and through EPCs and large industrial, utility, infrastructure, or resource-sector accounts.
• Established network of relevant industry contacts in Western Canada.
• Strong understanding of technical specifications, project sales cycles, pricing, margin management, and value-based selling.
• Experience developing account strategies, leading complex negotiations, and converting market intelligence into business growth.
• Proven people-leadership experience, including leading, coaching, and developing sales professionals and application engineering resources across a multi-province region.
• Ability to work independently in a remote environment while maintaining strong cross-functional alignment.
• Strong organization, prioritization, communication, presentation, negotiation, and relationship-management skills; proficiency with CRM, project-tracking, reporting, and virtual collaboration tools, including Microsoft Teams.

Culture & Benefits

• Remote full-time work with extensive travel across Western Canada.
• Competitive salary and performance-based incentives.
• Flexible extended health, prescription drug, dental, life, AD&D, short- and long-term disability coverage; company-paid disability and healthcare benefits.
• Retirement savings plan with company matching contributions up to 8%.
• Global employee share purchase program, wellness benefits, employee discounts, and an inclusive workplace focused on collaboration and continuous improvement.