Director, Digital Shelf (Walmart Retail Analytics & Platform Solutions)

Location: Rogers, Arkansas, United States; hybrid, with teams in the office an average of four days a week

Salary: $75,000–$180,000 USD base salary annually

Company

hirify.global is a global creative company within WPP, combining brand experience, customer experience, commerce, media intelligence, data solutions, and technology across more than 55 markets.

What you will do

• Lead quantitative and qualitative Digital Shelf root-cause analysis for Walmart client catalogs and items, covering sales, traffic, conversion, inventory, search, content, reviews, competition, and shopper experience.
• Serve as the senior authority for Walmart Scintilla, Supplier One, Retail Link, and Walmart Connect Insights Activation.
• Analyze omnichannel POS, fulfillment, shopper, loyalty, pricing, promotional, inventory, content, and media data to identify performance drivers and revenue opportunities.
• Translate findings into prioritized recommendations, action plans, data models, scorecards, merchant narratives, and reporting for JBPs, line reviews, QBRs, and seasonal planning.
• Lead cross-functional collaboration across Digital Shelf, Retail Media, Analytics, Strategy, Product, Technology, Delivery, and client teams.
• Build playbooks, diagnostic frameworks, dashboards, training, and scalable Walmart platform capabilities while mentoring team members.

Requirements

• 8+ years of experience in retail analytics, Digital Shelf management, Walmart platform operations, shopper insights, CPG category management, eCommerce analytics, or agency commerce roles, including Associate Director or Director-level experience leading client engagements and analytical work.
• Deep hands-on expertise in Walmart Scintilla, formerly Walmart Luminate, including Channel Performance, Shopper Behavior, and Customer Perception, plus Supplier One and Retail Link DSS.
• Proven quantitative and qualitative root-cause analysis experience across POS, inventory, shopper behavior, content, and Digital Shelf data, with recommendations that produced measurable business results.
• Experience leading Walmart retailer engagements involving merchant reporting, Line Reviews, Joint Business Planning, and Digital Shelf optimization with senior client and merchant stakeholders.
• Strong working knowledge of Circana, NielsenIQ, Numerator, Profitero, Stackline, Pacvue, Crisp, or CommerceIQ.
• Proficiency with advanced Excel modeling, Power BI, Tableau, or Looker; SQL proficiency is a strong plus.
• Ability to lead and influence cross-functional teams, mentor team members, and present clear, compelling, action-oriented insights to senior client leadership.

Nice to have

• SQL proficiency.
• Experience with AI-enabled retail analytics and productivity tools such as Marty for Scintilla and WPP Open.

Culture & Benefits

• Hybrid working model with office attendance averaging four days per week to support creativity, collaboration, and connection.
• Competitive benefits package provided through WPP.
• Collaborative culture grounded in Curiosity, Candor, and Connection.
• Equal opportunity workplace committed to respect, inclusion, and equal career opportunities.