Director, Digital Engagement

Location: Remote in the United States; candidates near hirify.global offices may choose fully remote or hybrid work with office attendance on Tuesdays and Wednesdays. Occasional business travel is required.

Salary: $80,000–$130,000 annually.

Company

hirify.global is a self-sustaining nonprofit supporting digital assessment delivery, customer engagement, and educational opportunities for millions of students and thousands of test centers.

What you will do

• Own seasonal User Readiness campaigns from planning through execution and post-season retrospectives.
• Set communication cadence and sequencing, maintain campaign calendars, and align messages with program milestones.
• Design audience segments and personas by coordinator type, program, and readiness stage.
• Translate program policy and system or technology updates into clear, actionable messaging.
• Write, build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud.
• Run experiments, analyze engagement and completion metrics, report recommendations, and partner with functional teams to improve test-day readiness.

Requirements

• Expertise in lifecycle, CRM, or digital communications with 5–7 years of experience planning and delivering multi-channel campaigns to large, segmented audiences.
• Hands-on experience building and deploying campaigns in an email marketing platform; Salesforce Marketing Cloud experience is preferred.
• Experience with audience segmentation, personalization, experimentation, engagement analysis, and measurable optimization.
• Strong writing and editing skills, including simplifying complex operational, policy, or technical information into actionable messages.
• Experience with SMS and in-app messaging, including deliverability and message compliance best practices.
• Experience managing high request volumes across stakeholders and familiarity with Jira or similar work-tracking tools.
• A bachelor’s degree or equivalent combination of education and relevant experience.
• Ability to travel 4–6 times per year to hirify.global offices or for hirify.global business.
• Authorization to work in the United States.
• Clear written and verbal communication, a learner’s mindset, data-informed decision-making, collaborative behavior, and willingness to adopt emerging AI-driven solutions.

Nice to have

• Experience communicating with educators or school-based audiences.

Culture & Benefits

• Mission-driven work focused on expanding educational and career opportunities.
• Self-sustaining nonprofit environment with a supportive team and comprehensive benefits package.
• Remote flexibility, with hybrid work available for employees living near hirify.global offices.
• Compensation is adjusted by location and based on qualifications, experience, impact, and market data.
• Culture emphasizes diverse perspectives, respectful feedback, continuous improvement, collaboration, and shared success.

Hiring process

• Applications are reviewed immediately and accepted for at least five business days, until the position is filled.
• Typical stages include application review, recruiter screen, hiring manager interview, role-relevant performance exercise, panel interview, leadership conversation, and reference checks.