Director, CRO

Location: Remote within AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, or VA; office work is available in Boston.

Salary: $140,000–$180,000 per year.

Company

hirify.global is a Boston-based integrated digital marketing agency delivering data-driven strategy and brand-focused creative for start-ups, public companies, non-profits, and other organizations.

What you will do

• Build, pitch, scope, price, and independently deliver CRO audits, optimization projects, and recurring programs.
• Lead client discovery, presentations, proposals, engagement communication, and reporting tied to revenue, qualified leads, and other business outcomes.
• Research websites and funnels, analyze behavioral and customer data, identify conversion barriers, and prioritize testing roadmaps.
• Configure, implement, QA, launch, monitor, and analyze experiments involving copy, calls to action, forms, pages, and conversion paths.
• Manage engagement schedules, budgets, scope changes, specialist dependencies, tooling costs, and delivery profitability.
• Develop repeatable experiment standards, reporting methods, service offerings, and recommendations for future staffing and investment.

Requirements

• 8–10+ years of demonstrated experience independently delivering CRO programs, including personal execution, measured outcomes, and support required from others.
• Proven ability to pitch and sell CRO services to prospective and existing clients.
• Current practical proficiency in experimentation platforms, web analytics, behavioral research, and CRO reporting.
• Ability to configure, QA, launch, monitor, and personally implement experiment variations using approved testing platforms and website tools; scope specialist support for custom development, integrations, or substantial design work.
• Strong knowledge of experiment design, sample requirements, statistics, and measurement limitations.
• Demonstrated CRO experience across ecommerce and lead generation, including measuring lead quality and downstream outcomes rather than form submissions alone.
• Strong conversion copywriting, presentation, client engagement management, scoping, pricing, delivery, and profitability judgment.

Nice to have

• Agency or consulting experience.
• Familiarity with Shopify and WordPress.
• Working knowledge of Claude.

Culture & Benefits

• Remote workplace with an option to work from the Boston office; remote work is available only in the listed states.
• Paid vacation that increases annually, 12 company holidays, and Summer Fridays from Memorial Day through Labor Day.
• 401(k) plan with a 4% Safe Harbor employer match after one year, plus financial literacy services.
• Life insurance, short-term disability coverage, healthcare plans with 80% employer coverage for medical and dental premiums, 100% vision coverage, and FSA access.
• Commuter benefits and a continuing education budget for events and conferences.
• Collaborative, inclusive, and equal-opportunity workplace focused on diversity, equity, inclusion, and belonging.