Associate Vice President, Commerce, MENA

Location: Dubai, United Arab Emirates; hybrid approach with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing and measurable growth for leading brands.

What you will do

• Develop tailored commerce strategies for clients across MENA based on business objectives, readiness, and commerce maturity.
• Plan, activate, oversee, and optimize retail media campaigns and ensure effective operational resource planning.
• Manage client commerce teams and day-to-day delivery while tracking and optimizing KPIs to support satisfaction and retention.
• Provide quantified digital commerce solutions and educate clients on emerging market trends.
• Expand existing client scopes, identify new commerce solutions, and support new-business pitches and product development.
• Collaborate across Data & Tech, Programmatic, Performance, Content, and SEO practices in a matrix environment.

Requirements

• 8–10 years of experience within the digital or e-commerce media space is preferred.
• Strong knowledge of Amazon and e-retail merchandising and media capabilities in the Middle East.
• Thorough understanding of digital, mobile, social media, digital content partnerships, e-commerce, and video media.
• Proficiency in reporting and analytics, with strong analytical and strategic thinking and the ability to interpret data quickly.
• Operational skills to take self-directed projects and ideas through to execution.
• Comfort working with budgets and numbers.
• Excellent verbal and written communication skills.
• Strong organization, multitasking, attention to detail, assertiveness, creativity, teamwork, and sense of urgency.
• Ability to prioritize simultaneous demands from retailers, clients, and the agency.

Nice to have

• Experience in FMCG, retail, e-commerce or shoppers marketing, and direct response.

Culture & Benefits

• Values include collective leadership, transformational creativity, openness, trust, optimism, growth, and development.
• Access to global hirify.global and WPP networks, employee resource groups, learning opportunities, and in-office events.
• Benefits include medical, vision, dental, and group retirement plans, significant paid time off, partner discounts, and mental health awareness days.
• Equal opportunity employer committed to a respectful and inclusive workplace.